Published: November 04, 2009
Aprimo Poised to Increase B2B Market Share in Lead Management Automation Industry
INDIANAPOLIS - (BUSINESS WIRE) - Aprimo, Inc., a global provider of Global and Interactive Marketing
Software, has been described as being in the "best position to capture
B2B market share" among the four incumbent marketing and sales
automation vendors reviewed in the recent independent report, "B2B:
Lead Management Automation Market Overview" (Forrester Research,
Inc., September 2009).
"We've been working with our B2B marketing customers to continually
enhance the approach and innovation in online lead management and
nurturing to assure solid and measurable marketing ROI. We've long been
a leader in driving marketing change in the B2C marketplace and we add
value by empowering B2B marketers to drive more compelling prospect
conversations and lead management processes in the online and offline
communities," said Bill
Godfrey, CEO of Aprimo. "We continue to enjoy solid growth and
results even in light of the recent economic pressures, and are excited
about the continued business opportunity for us and our customers in the
marketing software management and performance market."
Aprimo's opportunity to increase its B2B market penetration will be
further enhanced by its upcoming release of Aprimo Marketing Studio, a
digital, on-demand version of its interactive marketing solution that
will feature cutting-edge tools for search engine marketing and social
media creation and management.
According to the independent report, "Aprimo has made across-the-board
improvements to campaign management, application usability, and overall
product strategy that, among the incumbents, put it in the best position
to capture B2B market share1."
About Aprimo
Aprimo is a leading provider of on-demand marketing software solutions
that increase the efficiency and effectiveness of marketing
organizations. Aprimo software manages online and offline marketing
activities, financials, projects and assets, while improving execution
of marketing campaigns and events. Aprimo's on-demand applications can
work individually to address a specific marketing issue or combine to
provide an integrated suite. Aprimo's solutions accelerate the marketing
productivity of hundreds of leading companies including Adobe, Bank of
America, Cabela's, Ernst & Young, Honda, King Pharmaceutical, Pearson
Education Ltd, Time Warner Cable-NY, Wal-Mart, and Warner Bros.
For more information call + 1.317.803.4300 or visit aprimo.com.
1 "B2B Lead Management Automation Market Overview,"
Forrester, September 22, 2009
Aprimo
Kelly Turner, 317-860-2431
Media
Relations
Kelly.Turner@Aprimo.com
or
PAN
Communications
Lisa Astor or Andy Dear
978-474-1900
Aprimo@pancomm.com
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