Published:
Leatt Corporation Wins 2009 Product Innovation Award From Freeride Magazine
New Marketing and Sales Initiatives by Leatt Corp.; Announce Phil Davy as U.S. General Manager
Leatt Corporation, a Nevada
corporation, (PINKSHEETS: LEAT) ("Company") announced today the following
developments: the Company won a Freeride Magazine 2009 Eurobike Product
Innovation Award; retained Roepke Public Relations to increase coverage of
the Company and its products on the Internet, in print publications, and
with media coverage in North America; and hired Phil Davy as our new U.S.
general manager.
The Freeride award was presented to the Company at The Eurobike 2009 Show.
"Freeride Magazine is a leading power sport publication and the receipt of
a Freeride Eurobike 2009 Product Innovation Award is merely further
testimony to our product's premier position in the worldwide motor sport
neck safety device industry," said Leatt Corporation CEO Dr. Chris Leatt.
The Company has added new marketing initiatives by hiring Roepke Public
Relations (www.roepkepr.com), a firm that provides high quality and
strategic public relations and media relations. Roepke Public Relations
has extensive understanding of the media landscape along with excellent
editorial relationships.
The Company is also pleased to announce the hiring of Phil Davy as our new
general manager, to head up Leatt Corporation's U.S. distribution company.
Phil's duties include the marketing and sales of all Leatt products,
establishment of dealer direct sales for the U.S. powersports industry and
setting up distributors in the bicycle industry. Phil comes to Leatt with
33 years experience in the powersports industry and specifically protective
gear for riders.
Dr. Leatt added, "We welcome Phil to our growing professional staff and
look forward to working with him and our new marketing firm to increase
Leatt® brand awareness in North America. Our engagement of Roepke Public
Relations and the addition of Phil Davy is part of a new marketing and
sales campaign emphasis that started in 2009 and will continue into 2010."
About The Leatt Corporation: The Leatt Corporation is the exclusive global
distributor of the Leatt-Brace®, a Neck Brace designed to help prevent or
lessen the severity of potentially devastating motor sport injuries to the
cervical spine (neck). The Company is located in Cape Town, South Africa
with offices in the U.S. Visit our Company web site at www.leatt-corp.com.
For more information on the Leatt-Brace®, please visit the company
website at www.leatt-brace.com. Any URL, web site or portion thereof
referenced herein is not a part of this press release.
Safe Harbor Statement: This release may contain certain "forward-looking
statements" relating to the business of Leatt Corporation and its
subsidiary companies (collectively, the "Company"). All statements, other
than statements of historical fact included herein are "forward-looking
statements," including statements regarding: the Company's ability to
achieve its commercial objectives; the business strategy, plans and
objectives of the Company, including 2009 marketing and sales efforts and
the projected growth in demand for motorcycles; any statement about the
market potential of any new products, and any other statements of
non-historical information. These forward-looking statements are often
identified by the use of forward-looking terminology such as "believes,"
"expects," "anticipates," "seeks," "should," "could," "intends," or
"projects" or similar expressions, involve known and unknown risks and
uncertainties. Historical success of any product does not mean that such
products or new products will enjoy success in the market place. The
Company faces stiff competition from global competitors and some of these
competitors have far greater resources than the Company's resources. We may
be unable to compete worldwide or in any specific market against such
competition. Although the Company believes that the expectations reflected
in these forward-looking statements are reasonable as of the date made,
they do involve assumptions, risks and uncertainties, many of which are
beyond the Company's control or ability to predict, and these expectations
may prove to be incorrect or vary significantly from actual results.
Investors should not place undue reliance on these forward-looking
statements, which speak only as of the date of this press release. The
Company's actual results could differ materially from those anticipated in
these forward-looking statements as a result of a variety of factors. All
forward-looking statements attributable to the Company or persons acting on
its behalf are expressly qualified in their entirety by these factors.
Other than as required under the securities laws, the Company does not
assume a duty to update these forward-looking statements.
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Tags: ,Sports:Equipment and Accessories, ,INTHPINK,INTHPINK,DC,CAPE TOWN, SOUTH AFRICA