Published:
Immersion Participating on Panel at 2009 SEMA Show
SAN JOSE, Calif. - (BUSINESS WIRE) - Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor
of touch
feedback technology, today announced that Mike Blicher, director of
business development, will participate on a seminar panel at the 2009
Specialty Equipment Market Association (SEMA) Show, the automotive
specialty products trade event. The seminar will be moderated by John
Waraniak, SEMA vice president of vehicle technology, and will focus on
accelerating product development, deployment, acceptance and integration
of automotive and consumer electronics.
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What:
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Driving Connected: Built-in, Brought-in and Beamed-in - Integrating
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Automotive and Consumer Electronics.
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Who:
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2009 SEMA Show
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When:
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November 4, 2009
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9:30 a.m. - 12:00 p.m.
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Where:
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Las Vegas Convention Center, Las Vegas, NV
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Why:
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Vehicle electrification, electronics integration and connected
vehicle
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technologies are leading the way toward cars that don't crash and
devices
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that don't distract. This panel will discuss the challenges and
opportunities
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that lie in how effectively the auto industry can integrate these
features
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and devices into vehicles.
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Additionally, the Automotive Electronics Connectivity Committee (AECC)
show vehicle features Immersion's TouchSense
haptics technology in the navigation system, providing on-screen
controls with haptic feedback to improve usability and reduce driver
glance-time. The vehicle will be on display in the North Hall of the
convention center.
About Immersion (www.immersion.com)
Haptic
(touch) technology is the future of user experience in digital
devices. Founded in 1993, Immersion harnesses human touch to create user
experiences that deliver a more compelling sense of the digital world.
Using one of Immersion's adaptable high fidelity haptic systems,
partners can achieve a competitive advantage and greater revenue
opportunities with products that are more intuitive, satisfying,
efficient, and safe. With Immersion technology, world-class companies
can deliver improved user experiences in products such as widely popular
video games, leading video console gaming systems, advanced automotive
driver controls, and award-winning mobile phones. Immersion manufactures
its own line of medical simulators that incorporate touch
technology. These virtual reality training tools, installed around
the world, enable practitioners to improve their practice of
sophisticated life-saving surgical procedures prior to operating on
patients. With over 700 issued or pending patents in the U.S. and other
countries, Immersion is the leading innovator in touch-enabled user
experiences that bring the digital universe to life.
Immersion and the Immersion logo are trademarks of Immersion Corporation
in the United States and other countries. All other trademarks are the
property of their respective owners.
(IMMR - T)
A&R Edelman
Cassie Wallace, +1 650-762-2818
cwallace@ar-edelman.com
Copyright © 2009, Business Wire, Inc., All rights reserved.
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