FranklinCovey Inks License Partnership with A.T. Cross

SALT LAKE CITY - (BUSINESS WIRE) - FranklinCovey Products today announced a licensing agreement with A.T. Cross Company, the global manufacturer of fine writing instruments. Under the agreement, Cross will license the FranklinCovey Products brand name on a global basis for the development and distribution of an exclusive collection of stylish and functional writing instruments appropriate for both business and personal everyday use.

The new line of FranklinCovey-branded pens is immediately available at Staples stores nationwide. Additional distribution channels will be added next spring with other office supply stores and select mass retailers in the United States. The uniquely styled pens and pencils incorporate the premium quality and construction Cross is known for, along with a range of designs that appeal to both men and women. International distribution will be underway by late 2010.

"Cross has world-renowned writing instrument and design capabilities, and pairs extremely well with the FranklinCovey brand," said FranklinCovey Products CEO Sarah Merz. "This agreement marks a new focus for us in extending the FranklinCovey Products brand into relevant categories, domestically and internationally."

FranklinCovey Products' International Senior Vice President John W. Spotts commented: "Adding a market leader and high quality partner such as Cross demonstrates the strength of the FranklinCovey Products brand name. We see this as the first of many domestic and international licensing agreements to come."

"The combination of the strong FranklinCovey brand equities with Cross' quality writing instrument knowledge and experience will allow Cross to bring consumers and retailers a compelling new writing instrument experience," said Charles S. Mellen, President, Cross Accessory Division. "We are very excited about the opportunities that our new relationship will bring both organizations."

ABOUT CROSS

CROSS, the world-renowned manufacturer and marketer of fine writing instruments, has achieved worldwide recognition as a brand since the firm's inception in 1846. The CROSS name has been synonymous with quality writing instruments, and recently its collection has expanded to include other fine accessories for where and how you work, including timepieces, leather, eyewear and journals. CROSS is headquartered in Lincoln, R.I., and its products are sold in more than 100 markets worldwide through select retailers and distribution partners. All CROSS writing instruments are backed by a lifetime mechanical guarantee.

CROSS selections bring the collective skills of 160 years of innovation and craftsmanship to a whole new generation of products.

For further information about CROSS, please visit www.cross.com.

ABOUT FRANKLINCOVEY PRODUCTS, LLC

FranklinCovey Products, LLC is a global retailer and the exclusive worldwide licensee of the FranklinCovey brand owned by FranklinCovey Co. FranklinCovey Products helps individuals and organizations achieve greater productivity, effectiveness and success. The Company's products are sold throughout Europe, Asia, Australia and the Middle East and in more 15,000 retail outlets across North America, including 54 FranklinCovey stores. Some of the Company's best-known consumer products include the popular FranklinCovey planner, PlanPlus planning software, PlanPlus Online, as well as a line of binders, laptop bags, totes, and other productivity and organizational tools and accessories. For more information, please visit www.franklinplanner.com.

Scribe Inc. for FranklinCovey Products
Melissa Clyne, 801-486-6763; cell - 801-860-1458
melissa@scribepr.com
or
FranklinCovey Products
Kent Frogley, 801-817-3333
Kent.Frogley@FranklinCoveyProducts.com