Aisle411 Names Advisory Board

Aisle411 Inc. is a mobile marketing technology company formed in St. Louis by founder Nathan Pettyjohn and co-founder Matthew Kulig. Aisle411 offers a voice recognition product location service, reached through any mobile phone, free, by calling 1-877-AISLE411 toll free. Shoppers who call will state their location and the store, ask for the item, then receive the location of the product over the phone and by text within seconds. In addition, Aisle411 offers mobile coupons and other money-saving offers via text message that can be used immediately in the store where they are shopping.

"Aisle411 is a mobile marketing company, offering a service to consumers while also providing valuable retail intelligence to retailers and consumer product manufacturers," said Pettyjohn. "We are extremely pleased that we were able to find experts for our advisory board who can help us both grow shopper demand for the service and at the same time provide value to retailers and product companies."

The Aisle411 Advisory Board will meet quarterly, currently consisting of:

Sean Kervin - Director of Analytical Services, DemandTec (Denver, CO): Kervin is the Director of Analytical Services for DemandTec. Kervin and his team provide business insights that lead to competitive advantages for many of the world's leading retailers and consumer product manufacturers, including Best Buy, HEB, Office Depot, RadioShack, Wal-Mart, and Safeway.

Phil Daniels - President, deep (Springfield, MO): Daniels brings 33 years experience in strategic consulting, sales, marketing, manufacturing, and product development to the board. At deep he is responsible for strategic consulting, brand development, media and national chain account sales support for all agency clients. Some of his consulting, marketing and advertising credits include work on national brands such as: Tyson Foods, Kraft, Coca Cola Foods, Johnsonville Foods, Starbucks Coffee Company, Mission Foods, Nestle, Stouffer's, Hunt-Wesson, Lamb Weston, H.J. Heinz, Akzo Nobel, Everpure, and Dreyer's.

Manu Sareen - Director of Pricing, Best Buy Inc. (Richfield, MN): Sareen currently leads the Pricing & Category Strategy department at Best Buy Company. He has more than twelve years of retail experience in various roles including buying, demand planning, finance & merchandising operations.

Daniel Moe - Author of Retail: the Art and Science (Eden Prairie, MN): Moe brings together a unique blend of practical merchandising, retail systems, and process development knowledge that can build a strong foundation for any retail organization. During his 12 year Best Buy tenure Moe was responsible for a number of product categories including audio, cellular, digital imaging, and mobile electronics, including serving as the vice president of merchandising for Best Buy.com during its development and launch. Moe serves as an adjunct faculty member at The University of St. Thomas where he shares his experience in the Mini Masters of Retailing program.

Phil Cooke - Managing Partner, Telesis Partners: Cooke is founder and Managing Partner of Telesis Partners, a technology strategy company with offices in Washington, D.C., St. Louis, and Dallas. He has more than three decades of business and organization effectiveness experience in the rapidly changing, fast-paced, technology intensive industries of computers, financial services, telecommunications, and information technology. Cooke has held responsible executive positions in such notable corporations as Sprint Nextel, Xerox, and Citibank. An entrepreneur, general manager, business partner and leader, Cooke has founded three companies and restructured several businesses, from start-up to Fortune 500, innovatively improving results and favorably impacting stakeholder value.

Paul S. Latchford - Co-Founder, President and CEO, Spencer Trask Media and Communications Group LLC (Reston, VA): Latchford is Co-Founder, President and Chief Executive Officer of Spencer Trask Media & Communications Group LLC, a Private Equity Firm in Reston, VA. Prior to joining Spencer Trask in June 1999, Latchford served as Principal Vice President for Global Business Development in Bechtel Group, Inc. He currently serves on the board of directors of SkyTerra Communication Inc. in Reston, VA.

Aisle411 is currently searching for an expert in the internet search industry to round out the advisory board.

ABOUT AISLE411

Aisle411 Inc. is a Mobile Marketing Technology company located in the Center for Emerging Technologies in St. Louis, MO. Aisle411's innovative, patent pending service allows shoppers to find product locations in stores quickly by using just their mobile phones and currently has its service operating in both the hardware retail industry and the grocery retail industry. By helping consumers help themselves and save time, Aisle411's service creates a new disruptive media channel for retailers and consumer product companies to gain a competitive advantage in the marketplace.

Catalyst Communications
Julia Bishop-Cross, 314-681-2094