Latest Wells Fargo Survey: Expectations for Increased Revenues Improve Small Business Owner Optimism

Concluded October 9, the latest Wells Fargo/Gallup Small Business Index optimism score came in at negative 15 (-15), a net six-point increase from the previous survey (conducted in July, 2009), and 129 points lower than the Index high of 114 (conducted December, 2006). A score of zero indicates that small business owners, as a group, are neutral -- neither optimistic nor pessimistic -- about their companies' situations.

The Index is the sum of "present situation" and "future expectations" of small business owners for six key measures, including financial situation, cash flow, revenues, capital allocation spending, job hiring and credit availability. The "present situation" score stayed relatively stable, down one point to negative 24 (-24), the lowest present situation score in the history of the Index. "Future expectations" increased seven points, from two to nine.

Of the six key measures, the following measures contributed to the increase of this quarter's Index:

• Revenues - 20 percent (vs. 28 percent in Q3 2009) expect revenues to "decrease a little" or "decrease a lot" over the next 12 months
• Capital Spending - 33 percent (vs. 38 percent in Q3 2009) expect capital spending to "decrease a little" or "decrease a lot" over the next 12 months
• Hiring - 18 percent (vs. 14 percent in Q3 2009) expect the number of jobs or positions to "increase a little" or "increase a lot" over the next 12 months

About the Small Business Index

For the last 26 quarters, the Wells Fargo/Gallup Small Business Index has surveyed small business owners on current and future perceptions of their business financial situation. The Index consists of two dimensions: 1) Owners' ratings of the current situation of their businesses and, 2) Owners' ratings of how they expect their businesses to perform over the next 12 months. An Index score of zero indicates that small business owners, as a group, are neutral -- neither optimistic nor pessimistic -- about their companies' situations. Results are based on telephone interviews with 602 small business owners in the continental United States conducted October 5 –9, 2009. The overall Small Business Index is computed from a formula that scores and sums the answers to 12 questions- six about the present situation and six about the future. The overall Index can range from -400 (the most negative score possible) to +400 (the most positive score possible), but in practice takes on a much more limited range. The margin of sampling error is +/- four percentage points.

About Gallup

For more than 70 years, Gallup has been a recognized leader in the measurement and analysis of people's attitudes, opinions and behavior. While best known for the Gallup Poll, founded in 1935, Gallup's current activities consist largely of providing marketing and management research, advisory services and education to the world's largest corporations and institutions.

About Wells Fargo

Wells Fargo & Company is a diversified financial services company with $1.2 trillion in assets, providing banking, insurance, investments, mortgage and consumer finance through more than 10,000 stores and 12,000 ATMs and the internet (wellsfargo.com) across North America and internationally.

Wells Fargo is America's #1 small business lender and a leading lender to women- and diverse-owned businesses. Through its online library of business resources, including topical videos and an award-winning webcast series, Wells Fargo provides business owners with timely advice and information to help them succeed financially. For more information, speak with a Wells Fargo banker, visit wellsfargo.com/biz or call the National Business Banking Center at 1-800-CALL-WELLS.

Note: Survey results available upon request.

Wells Fargo & Company
Media
Sarah Toffoli, 415-396-0866
sarah.toffoli@wellsfargo.com