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The Secret Is Out: Get a Smooth Shape for a Slim Price

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WINSTON-SALEM, N.C., Nov. 2 /PRNewswire/ -- Move over Spanx hosiery. L'eggs hosiery, the leading mass brand, has introduced the L'eggs Profiles collection, an affordable solution for creating smooth silhouettes. A streamlined collection of smoothers, toners and tights delivers improved appearance for every body type. The practical collection allows style-savvy shoppers to boost their confidence for less than ten bucks.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091102/NY98100 )

"The L'eggs Profiles collection delivers quality and value so women can walk out the door everyday feeling stylish and self-assured," said Angela Hawkins, director/general manager Hanesbrands Hosiery. "Women don't need to spend a fortune to look their very best."

The L'eggs Profiles collection features three product categories: Smoothers, Toners and Tights, with two levels of control, moderate and firm.

    --  Smoothers include: Mid-Thigh Smoother, Capri Smoother, Waist Smoother
        Mid-Thigh, and Waist Smoother Capri; available in black and nude, all
        firm control
    --  Toners include: Mid-Thigh Toner Silky Sheer hosiery, with and without
        Anti-Cellulite (moderate), and Waist Smoother Toner Sheer Energizing
        hosiery (firm); available in sun beige, black and nude

    --  Tights include: Tummy Toning Opaque Tight with Anti-Cellulite (firm),
        and Cool Comfort Energizing Leg Tight (moderate); available in black and
        brown

All products in the L'eggs Profiles collection are available in three sizes (medium, large and extra large) for under $10.00; suggested retail price, $7.99.

The L'eggs Profiles collection is a wardrobe staple for every woman this holiday season. A smooth silhouette is the foundation for a slim look, whether in that little black dress or merry mini.

L'eggs Profiles products are the under $10 secret weapon that fashion-forward females on a budget can easily afford.

L'eggs Profiles products are available at select discount, drug and food retailers nationwide. To find a retailer, visit www.leggs.com.

About L'eggs®

As the leading hosiery brand, L'eggs offers high quality, great fitting legwear that help women look and feel their best. In 1970 L'eggs revolutionized the industry by being the first hosiery brand to gain national distribution in food, drug, and mass retail stores. Today, L'eggs is the leading food/drug/mass brand. In what has become L'eggs flagship brand, Sheer Energy debuted in 1973 and quickly became a favorite among hosiery consumers. Another L'eggs brand, Silken Mist, has continuously expanded its selection by offering a variety of exceptionally sheer hosiery for the bare legged look, and specially feminine garments that help women look and feel their best in special occasion wear.

In early 2008 L'eggs Profiles was launched, featuring exceptional construction in a line of no-hose and sheer pantyhose shaping garments. In late 2008 L'eggs Profiles introduced a selection of opaque styles. L'eggs also offers a variety of other brands, including Active Support, Brown Sugar, L'eggs Everyday, L'eggs Casual, and Sheer Vitality. All of these outstanding selections contribute to making L'eggs the #2 most recognized apparel brand, according to Women's Wear Daily. More information about L'eggs hosiery may be found on the internet at http://www.leggs.com.

Hanesbrands Inc.

Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes®, Champion®, Playtex®, Bali, Just My Size®, barely there® and Wonderbra®. The company designs, manufactures, sources and sells T-shirts, bras, panties, men's underwear, children's underwear, socks, hosiery, casualwear and activewear. Hanesbrands Inc. has approximately 45,000 employees in more than 25 countries. More information about Hanesbrands Inc. may be found on the internet at http://www.hanesbrands.com.

©2009 Hanesbrands Inc. All rights reserved.

SOURCE L'eggs



 
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