Published:
Advance Auto Parts Announces Decision Not to Renew Partnership With NHRA Funny Car Driver Cruz Pedregon for 2010
ROANOKE, Va. - (BUSINESS WIRE) - Advance Auto Parts, Inc., (NYSE: AAP), a leading automotive
aftermarket retailer of parts, batteries, accessories and maintenance
items, announced today that the Company will not renew its partnership
with NHRA Funny Car Driver Cruz Pedregon for 2010. Advance's
contract with the Cruz Pedregon team will end on December 31, 2009.
As Advance continues to grow, the Company is actively researching its
customer-facing marketing to ensure these investments are better
integrated with and effectively support the Company's four key
strategies - Commercial Acceleration, DIY Transformation, Availability
Excellence and Superior Experience.
The marketing programs for both DIY and Commercial customers are a
critical part of Advance's ability to continue to reach target
customers. In the past year, the Company has made a number of changes to
its marketing programs to reach customers more directly and will
continue to research more efficient ways to target both DIY and
Commercial customers.
"As we have previously announced, our marketing and advertising
efforts will continue to be primarily focused on building our DIY
business with traffic-driving programs and supporting the growth of our
Commercial business," said Greg Johnson, Senior Vice President, General
Manager - DIY and Chief Marketing Officer. "Cruz has been a
strong partner and loyal brand representative of Advance Auto Parts. We
will continue to promote and support Cruz Pedregon and his team through
the end of the 2009 NHRA season. After this season, we will continue to
support Cruz and the team as fans."
"Advance has been a tremendous partner. I have truly enjoyed our
relationship and the opportunity to represent Advance Auto Parts," said
Pedregon. "We're passionate about the sport of NHRA drag racing and are
moving forward with the search for a replacement sponsor so that we can
field an NHRA team in 2010."
About Advance Auto Parts
Headquartered in Roanoke, Va., Advance Auto Parts, Inc., a leading
automotive aftermarket retailer of parts, accessories, batteries, and
maintenance items in the United States, serves both the do-it-yourself
and professional installer markets. As of July 18, 2009, the
Company operated 3,407 stores in 39 states, Puerto Rico, and the Virgin
Islands. Additional information about the Company, employment
opportunities, customer services and online shopping for parts and
accessories can be found on the Company's website at www.AdvanceAutoParts.com.
Advance Auto Parts, Inc.
Shelly Whitaker, APR
Direct
540-561-8452
Fax 540-561-6445
shelly.whitaker@advanceautoparts.com
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