KFC Introduces the $5 Madden NFL Box Featuring Your KFC Favorites and a Madden NFL Cup

LOUISVILLE, Ky. - (BUSINESS WIRE) - It's a starting line-up that will have football fans counting the minutes until kick-off as KFC introduces the $5 Madden NFL Box, now available at KFC restaurants coast to coast. The meal includes a choice of one of six of your KFC favorites, a side item and a 32-ounce drink in a Madden NFL cup, all for only $5. The four cups feature NFL players Calvin Johnson, Jr., Philip Rivers, DeMarcus Ware and Brian Westbrook.

Football fans have their choice of two pieces of Kentucky Grilled Chicken , three Original Recipe Strips, a Twister Sandwich, five Hot Wings, five Honey BBQ Wings or two pieces of Original Recipe Chicken, along with a side item and a drink in the Madden NFL Cup.

"It's exciting to announce the kickoff of our $5 Madden NFL Box, and with six different ways to customize your meal, you could say KFC is bringing back the option play," said Javier Benito, executive vice president of marketing and food innovation for KFC. "In addition to a full meal and drink for only $5, there are also thousands of opportunities to score free Madden NFL 10 games."

200 Games a Day Giveaway

Additionally, KFC, the National Football League, EA SPORTS , a Label of Electronic Arts Inc. (NASDAQ: ERTS), and NFL PLAYERS have teamed up to offer the "200 Games a Day Giveaway." A total of 6,000 games will be given away in 30 days, with another 250 being given away in the next 30 days. Game codes are available on both the 32-ounce drink and KFC's Madden NFL Box. Customers may visit www.kfc.com/MaddenNFL10 through Nov. 23 to check their codes and see if they are among the 200 daily winners. (For more giveaway information and to read the complete rules, visit www.kfc.com/MaddenNFL10.)

The code on KFC's Madden NFL Box also gives gamers a $10 discount on Madden NFL 10 and free standard shipping from www.EASTORE.com/KFC.

Four NFL Players Featured in KFC Commercials

Four of the NFL's most popular players bring star power to the Madden NFL cups and to the commercials for KFC's Madden NFL Box. The Madden NFL 10 game characters and voices of Calvin Johnson, Jr., Philip Rivers, DeMarcus Ware and Brian Westbrook are featured in two KFC television commercials promoting the offer. NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, helped create this fancentric experience by providing KFC and Madden NFL 10 with the rights to use player names and likenesses in the game and promotion.

Colonel Fan on Twitter Will Win a Super Bowl Trip

Next week KFC, the official Wing Sponsor of the NFL, will announce details of a Super Bowl giveaway exclusively on Twitter at www.twitter.com/kfc_colonel. A lucky Colonel follower on Twitter will win a trip for two to Super Bowl XLIV in South Florida, including air fare and accommodations. Details on how to enter for a chance to win will be announced on the Twitter page of @kfc_colonel the week of Nov. 2. (Complete rules of the Twitter giveaway will be on www.kfc.com the week of Nov. 2.)

For more information about KFC and the Madden NFL Box, please visit www.kfc.com.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe, Extra Crispy , Kentucky Grilled Chicken and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com

About NFL PLAYERS

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates more than 4,000 player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^TM, EA SPORTS^TM, EA Mobile ^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The mark "John Madden" and the name, likeness and other attributes of John Madden reproduced on this product are trademarks or other intellectual property of Red Bear, Inc. or John Madden, are subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. (c) 2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially Licensed Product of NFL PLAYERS. Visit WWW.NFLPLAYERS.COM. All other trademarks are the property of their respective owners.

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Rick Maynard, KFC Corp.
502-874-8100
rick.maynard@kfc.com
Russ Dyer, Weber Shandwick
312-988-2384
russ.dyer@webershandwick.com
Rob Semsey, EA SPORTS
407-386-5337
rsemsey@ea.com