180SQUARED's v.Allegro Solution Set Selected by Two Communications Providers - SureWest and RTC - to Rapidly Integrate and Launch New IPTV Services

PLEASANTON, Calif. & ROSEVILLE, Calif. & PARSHALL, N.D. - (BUSINESS WIRE) - Today, 180SQUARED announced both SureWest Communications and Reservation Telephone Cooperative (RTC) have selected their v.Allegro solution set to rapidly plan, integrate and launch their Microsoft Mediaroom implementations as part of their IPTV service offerings to subscribers.

"When we evaluated and selected Microsoft Mediaroom to power our new Advanced Digital TV service, we also looked for best-in-class software and services to integrate and manage this complex environment. 180SQUARED's unique expertise and knowledge made us confident in our selection," said Bill DeMuth, SureWest's senior vice president and chief technology officer. "180SQUARED's v.Allegro solution set - particularly the integration and management platform - provides us with a robust and extensible platform to easily integrate, manage and make future enhancements to our service."

The v.Allegro solution set consists of v.Orchestra products and services, including:

• v.Orchestrator Launch Services ensure service providers receive the essential support to plan, architect, integrate, and launch their IPTV solution.
• v.Maestro IPTV Middleware Integration & Management Platform that provides the critical entry point into a complex IPTV Middleware implementation in order to manage, integrate, and police multiple, disparate B/OSS systems and 3^rd party applications.
• v.Harmonizer Device Provisioning Module, which provides multiple methods of Set-Top Box (STB) device activation and provisioning.
• v.Harmonizer Billing Adapter Module that enables the required extraction and auditing of billing events from the IPTV Middleware to the billing systems in the formats that the systems require.
• v.Crescendo Caller ID Application that arms service providers with a competitive Caller ID solution, including on-screen capabilities, call logs and notification management to subscribers.
• v.Crescendo Remote PVR Scheduler Application enables service providers to offer remote control PVR management from any device to the subscriber's in-home PVR system.

"We selected 180SQUARED's v.Allegro because it is a comprehensive solution set for the multiple challenges we were trying to solve to get our enhanced service up and running quickly. The ease of integration, advanced management capabilities, and expert professional services enabled us to go from initial planning to full launch in a very short timeframe," said Brooks Goodall, Assistant Operations Manager of RTC.

"Our approach to the v.Orchestra set of services and products was to create extensible building blocks. These building blocks empower both large and small service providers to explore new business opportunities and maximize the potential of their current, or future, IPTV infrastructure investment. The v.Allegro solution set was specifically designed with this in mind. Easily and rapidly deploy a feature rich service, as quickly as possible. We're pleased that both SureWest and RTC are reaping the benefits," said Amir Littman, a founder and Vice President of 180SQUARED.

About 180SQUARED, Inc.

180SQUARED combines unmatched expertise in IPTV with an extensible integration framework to maximize the profitability of IPTV services for service providers. The company's v.Orchestra products, services, and solution sets simplify integration and deployment, reduce delivery and support costs, and maximize revenue potential with advanced functionality. Founded in 2006, 180SQUARED is headquartered in Pleasanton, California. For more information, visit www.180SQUARED.com.

About SureWest

SureWest Communications (www.surewest.com) is one of the nation's leading integrated communications providers and is the bandwidth leader in the markets it serves. Headquartered in Northern California for more than 95 years, the company expanded into the Kansas City region in February 2008 with the acquisition of Everest Broadband, Inc. and offers bundled residential and commercial services that include IP-based digital and high-definition television, high-speed Internet, Voice over IP, and local and long distance telephone. SureWest was the nation's first provider to launch residential HDTV over an IP network and offers one of the nation's fastest symmetrical Internet services with speeds of up to 50 Mbps in each direction on its fiber-to-the-home network.

About Reservation Telephone Cooperative

Founded in 1951, Reservation Telephone Cooperative (RTC) is a local provider of voice, data, and video services. Their robust network connects communities and people across 5,700 square miles of northwest North Dakota. Along with their IPTV project, RTC is also currently deploying Fiber-to-the-Home, which provides state-of-the-art services to their very rural customers. RTC is headquartered in Parshall, North Dakota. For more information on RTC visit www.RTC.coop.

180SQUARED, v.Orchestra, v.Maestro, v.Harmonizer, v.Crescendo, and v.Orchestrator are registered trademarks or trademarks of 180SQUARED, Inc. in the United States and/or other countries.

All other trademarks mentioned are the property of their respective owners.

for 180SQUARED, Inc.
Nicole Moyer, 415-397-7600
180SQUARED@stearnsjohnson.com
or
SureWest Communications
Ron Rogers, 916-746-3123
r.rogers@surewest.com
or
for RTC
Kristen Jaeger, 701-862-5258
Kristen@restel.com