Published:
Franklin Foods Launches Redesigned Web Site
Company Mission to Re-Invent Cream Cheese Enters New Digital Age
Franklin Foods, a key player in
the U.S. dairy industry, announces the launch of its redesigned website,
www.franklinfoods.com. Franklin Foods' new web site presents online
visitors with improvements in navigation, appearance, accessibility and
consumer connectivity to support the company's rapid growth plans in both
business-to-business and business-to-consumer channels.
The strategy of the new site focuses on engaging and informing visitors
about Franklin Foods' award-winning products, brands and capabilities.
Also, the site debuts a new corporate brand identity and provides
e-newsletter sign-up, broker and sales information, online recipes, a blog
and more.
"Satisfying the diverse needs of business and retail customers in a visitor-
and search engine-friendly format was a challenge," stated Rocco Cardinale,
director of marketing. "The new web site provides clear navigation,
enhanced graphics and a variety of social media tools for us to connect
with our customers. Plus, increased search engine optimization, robust site
analytics and customer relationship management capabilities will provide a
platform for future sales, marketing, and social media initiatives."
Customers can connect with and follow Franklin Foods as it pursues its
mission to Re-Invent Cream Cheese® on the company's Facebook
fan page, Twitter page,
YouTube channel and Franklin Foods blog.
About Franklin Foods
Franklin Foods, Inc., is
located in Enosburg Falls, Vermont's dairy capital. Franklin Foods began
producing cheese in 1899, using fresh milk and cream from nearby farms.
Today, the Franklin Foods traditions of excellent quality, delicious taste
and dairy innovation continue. Franklin Foods is the fourth-largest cream
cheese producer in the United States and is on a mission to Re-Invent Cream
Cheese® for today's consumer. Franklin Foods' award-winning products are
distributed to industrial, institutional, food service, private-label,
supermarket and club store accounts across the United States and in select
international markets. For more information, visit www.franklinfoods.com.
Copyright © 2009, MarketWire
Copyright © 2009, NewsBlaze,
Daily NewsTags: ,Computers and Software:Internet, FoodandBeverage:Dairy, FoodandBeverage:Food, FoodandBeverage:Ingredients, FoodandBeverage:PackagingandProcessing, FoodandBeverage:Retailers, MediaandEntertainment:InformationServices, ,VT,ENOSBURG FALLS, VT
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