Published: October 27, 2009
Avnet and Brodeur Partners Celebrate 10-Year Partnership
PHOENIX - (BUSINESS WIRE) - Brodeur
Partners, a strategic communications firm providing public
relations, social media, branding and communications services, and Avnet,
Inc. (NYSE: AVT), a Fortune 500 company that markets,
distributes and adds value to electronics components, enterprise
computer products and embedded subsystems, celebrated their 10-year
anniversary of Brodeur serving as the agency of record for Avnet, Inc.
The celebration took place at the Tempe Center for the Arts on October
23rd with Avnet's Chairman and CEO Roy Vallee and John Brodeur
recognizing their teams' valuable efforts over the past decade.
"Brodeur Partners' work with Avnet goes beyond the thousands of articles
and millions of dollars in coverage in that time around the globe. They
have provided strategic insight and communications support, ranging from
brand development to PR training and messaging," said Al Maag, chief
communications officer at Avnet, Inc. "This has been a true partnership,
one built on trust and a deep understanding of each other that has been
reinforced over the years with solid communication and collaboration.
Brodeur Partners' in-depth understanding of our business and the nuances
of corporate communications, combined with their talented team, has
enabled us to effectively position Avnet as the leader in its industry
segment. They have been vital to our brand and sales efforts."
Over the years, the relationship between Avnet and Brodeur Partners has
continued to evolve. As Avnet grew from a mid-sized distributor with
$6.8 billion in revenue in its 1999 fiscal year to a global giant - most
recently reporting $16.2 billion in revenue - Brodeur Partners has
helped Avnet stay ahead of the competition by garnering more than 25,000
stories in a diverse array of publications, broadcast and online outlets
globally. From finding new ways to make traditional and new media tools
sync up to helping Avnet reach new audiences and influencers around the
globe, Brodeur Partners has helped Avnet effectively communicate to all
of its stakeholders.
"Avnet and Brodeur share a dedication and commitment to this
partnership's success," said Andrea Coville, CEO of Brodeur Partners.
"It is this steady and unwavering commitment that has inspired and
enabled us to work so well together for a decade. This is a partnership
that has withstood the test of time, and the 10-year anniversary is a
proud milestone for our agency."
About Brodeur Partners
Headquartered in Boston and owned by Omnicom Group, Inc. (NYSE: OMC),
Brodeur Partners (www.brodeur.com)
is a strategic communications group specializing in public relations,
social media, branding and communications. Founded in 1985, the company
operates in 44 countries around the world. It is differentiated by its
ability to bring a discipline-agnostic approach to its consumer and
business-to-business clients, including world-class minds within social
media, public affairs, crisis, employee communications, ethnographic
research, corporate social responsibility, multi-cultural marketing,
higher education, clean technology, financial communications and
healthcare. Brodeur Partners has two subsidiary organizations: Beaupre &
Co. Public Relations (www.beaupre.com)
and Rx Mosaic Health (www.rxmosaichealth.com).
About Avnet
Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers in more than 70 countries worldwide. Avnet
accelerates its partners' success by connecting the world's leading
technology suppliers with a broad base of more than 100,000 customers
and by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 27, 2009, Avnet generated revenue of $16.23
billion. For more information, visit www.avnet.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6084377&lang=en
Avnet, Inc.
Michelle Gorel, 480-643-7653
Michelle.gorel@avnet.com
or
Brodeur
Partners
Sonia Bovio, Vice President, 602-224-4048
Sbovio@brodeur.com
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