Published: October 24, 2009
Taco Bell to Give Free Black Jack Taco Treats to Celebrate the World Series and Halloween
IRVINE, Calif. - (BUSINESS WIRE) - This Halloween, there will be no tricks but lots of taco treats to all
of America, in celebration of both Halloween and the 2009 Major League
Baseball World Series. Taco Bell, the official Quick Service Restaurant
(QSR) of Major League Baseball, announced today that it will be giving
away Black Jack Tacos after dark on Halloween, which is also Game Three
of the Fall Classic. Baseball fans, taco fans and Halloween fans alike
can get one free Black Jack Taco by visiting participating Taco Bell
restaurants across America between 6 p.m. and midnight (local time) on
October 31, 2009.
The Black Jack Taco, a new limited-time-only addition to the 79-89-99
Why Pay More! Value Menu, is a fresh twist on the classic Crunchy Taco.
Featuring a new, eye-catching black taco shell, the Black Jack Taco is
filled with seasoned beef, and topped with zesty Pepper Jack sauce that
kicks the flavor up a notch.
"The Black Jack Taco is a treat, especially for Halloween because it's
fun, tasty and free, no tricks! Plus it's a great way for Taco Bell to
show its appreciation for Major League Baseball and its fans during the
all-important World Series," said David Ovens, Chief Marketing Officer,
Taco Bell Corp. "Taco Bell has a long history of 'Think Outside the Bun'
promotions with baseball, such as last year's 'Steal a Base, Steal a
Taco.' This year, on the night of Halloween, any person can get a free
Black Jack Taco, no stolen base required!"
Get one (1) free Black Jack Taco (approximate retail value 89¢, prices
may vary) at participating Taco Bell restaurants in the fifty (50)
United States and the District of Columbia only on October 31, 2009 from
6 p.m. until midnight, while supplies last. Limit one (1) free Black
Jack Taco per person. No substitutions will be allowed. Participating
Taco Bell restaurant managers reserve the right to refuse to give a Free
Black Jack Taco to any person he/she reasonably believes has already
received a Free Black Jack Taco or has engaged in any other fraudulent
activity. Restaurant manager's decisions are final. Offer is subject to
availability and no rain checks will be given. Void where prohibited.
About Taco Bell Corp.
Taco Bell Corp. ("Taco Bell" ), a subsidiary of Yum! Brands, Inc., (NYSE:
YUM), is the nation's leading Mexican-style quick service restaurant
chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled
Stuft Burritos, nachos, and other specialty items such as Crunchwrap
Supreme, in addition to the 79-89-99 Why Pay More! Value Menu. Taco
Bell serves more than 36.8 million consumers each week in nearly 5,600
restaurants in the U.S.
Taco Bell Corp.
Will Bortz / Deb Bell
949-863-3915
will.bortz@tacobell.com
deb.bell@tacobell.com
or
Cohn
& Wolfe
Rick Rhodes / Lauren Lloyd
310-967-2940 /
310-967-2971
rick.rhodes@cohnwolfe.com
lauren.lloyd@cohnwolfe.com
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