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Pepperidge Farm Goldfish Crackers, the NBA and NBA All-Star Dwyane Wade Launch Team Xtreme

Named after the Goldfish cracker character Xtreme, Team Xtreme will encourage kids to get outside and play. All kids are invited to join Team Xtreme at GoldfishFun.com/team_xtreme_park, where they can enter a sweepstakes to win one of six all-expenses paid trip for four to NBA All-Star 2010 in Dallas. In addition, when kids visit the website, they can track their active play time for additional chances to win the trip. The new website features hundreds of game ideas, a 'game of the week,' a scoreboard where kids can see the total number of hours of play time logged by kids nationwide and receive messages from Team Xtreme co-captains, Dwyane Wade and the energetic Goldfish character, Xtreme. The website even has a pop up video of Wade, who encourages kids to go outside and play after being on the site for 15 minutes.

"I am thrilled to continue my partnership with the Goldfish brand, and to encourage kids across the country to be active through play," said Wade. "Keeping kids fit is really important to me and I believe that when children understand the necessity of living a healthy lifestyle, they are able to make good choices about nutrition and fitness."

"We are extremely proud of our Team Xtreme program which partners our Goldfish character Xtreme with NBA star Dwyane Wade to encourage kids to go outside, play, and have fun," said Steve White Vice President, Youth Snacks Division for Pepperidge Farm. "With the continued focus on childhood obesity and the sedentary lifestyles of many Americans today, the Pepperidge Farm Goldfish brand is passionate about encouraging change and making physical activity a fun and necessary part of children's lives."

The program will be supported with a :30-second television ad featuring Xtreme, the Goldfish character, and Wade that will be shown on Nickelodeon, Cartoon Network and the Disney channel throughout the month of November. In addition, Sports Illustrated for Kids subscribers will receive their November issue 'wrapped' with an Goldfish brand advertisement about Team Xtreme, which features Xtreme and Wade encouraging kids to log on to goldfishfun.com to sign up. Additional support includes online advertising.

The Flavor Blasted Goldfish brand has also partnered with NBA FIT / WNBA FIT as the presenting partner of the first-ever NBA FIT/ WNBA FIT Dribble, Dish and Swish events across the country. The program features more than 200 local competitions in eight NBA cities and will conclude in February with the national finals taking place on the Flavor Blasted Goldfish brand court at NBA All-Star Jam Session presented by adidas in Dallas.

NBA FIT / WNBA FIT Dribble, Dish and Swish presented by Pepperidge Farm Flavor Blasted Goldfish is free for boys and girls ages 7 to 12 and encourages participants to be active and to maintain healthy lifestyles. The competition gives participants the opportunity to showcase their fundamental basketball skills and physical fitness through a time-based, half-court obstacle course. More than 200 local competitions will take place through early December in locations throughout New York, Los Angeles, Boston, Chicago, Houston, Atlanta, Phoenix and Miami.

For more information and official sweepstakes rules, go to GoldfishFun.com. To learn about Dribble, Dish and Swish, go to NBA.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the number one place to work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company's most popular products are Chocolate Chunk and Milano cookies, Goldfish crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse , 100% Natural and Whole Grain. The company recently added Ecce Panis gourmet artisan breads to its portfolio.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities, almost 5,000 employees, 3,500 independent distributorships operating 4,000 trucks, and over $1.45 billion in sales. Pepperidge Farm has been part of the Campbell Soup Company since 1961.

Pepperidge Farm
Geri Allen, 203-846-7351
geri_allen@pepperidgefarm.com