T-shaped People, Lateral Thinkers, and Smart Recombinations: The Secrets of the World's Brightest Designers Revealed

The new book GLIMMER by Warren Berger (The Penguin Press) explores the untapped power of design - and shows how anyone can benefit by learning to think like a designer.

They create all those brilliant devices and gadgets that change our lives. They tackle complex social challenges, from making our cities function better to reinventing our schools. They figure out what we need, often before we even know we need it. They are the "Glimmerati" - the mega-creative, world-changing designers featured in a new book that makes its debut this week.

In GLIMMER: How Design Can Transform Your Life and Maybe Even the World (The Penguin Press), award-winning journalist Warren Berger ventures into the workshops of international design wizards such as Yves Behar, Stefan Sagmeister, Dean Kamen, and the book's central figure, Bruce Mau, to show how a radical new approach known as "design thinking" is helping these innovators to reinvent the world.

GLIMMER goes well beyond just showing design geniuses at work. Berger says, "All of us can learn to 'think like designers' - and by using design, we can improve our businesses, careers, local communities, and even our lives."

As Berger unravels some of the mysteries of design, readers discover that:

- The biggest creative breakthroughs often aren't completely original ideas- they're what designers call "smart recombinations."

- Designers tend to come up with ideas not by thinking logically but by "thinking laterally" - something anyone can learn to do.

- The best designers tend to be "T-shaped," meaning their interests range wide as well as deep, enabling them to tackle all kinds of challenges. GLIMMER explains how anyone can become more "T-shaped."

- It's never too late to become a design thinker. In fact, the latest studies on how people think as they age show that, as Berger writes, "The older we get, the easier it is to think like a designer."

- While most fear failure, the process of design can show how to embrace failure - and use it as a stepping stone to success.

- When times are tough - and resources are most limited - that is when design thinking can help the most, by showing how to do "more with less."

Berger says, "While my book features the famous designers I call the 'Glimmerati,' it also takes a look at the growing grassroots 'glimmer movement' in which everyday people are emerging as designers and problem solvers." GLIMMER shares tales of how burned fingers, wrenched backs, and mixed-up pills all led to ingenious new product designs by regular people.

"I think there's a designer inside each of us," Berger says. "Deep down, we all want to do what the best designers do - to dream up new possibilities and find creative ways to improve the world around us."

To learn more about GLIMMER, visit GlimmerSite.com ">.
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   Ms. Laura E. Kelly
   Editor
   Glimmer
   Mount Kisco ,    NY,    10549
   USA
   914-241-2253 (phone)
   laurkell@yahoo.com
   GlimmerSite.com