Published:
Aaron's Signs Continued Partnership with the Atlanta Hawks, Atlanta Thrashers and Philips Arena
ATLANTA - (BUSINESS WIRE) - Aaron's, Inc. (NYSE: AAN), the nation's leader in the sales and lease
ownership and specialty retailing of residential and office furniture,
consumer electronics, home appliances and accessories, announced today a
continued partnership with the Atlanta Hawks, the Atlanta Thrashers and
Philips Arena. Aaron's is the only Hawks, Thrashers and Philips Arena
partner with a specific Hawks game-night of the week dedicated to the
company.
"Aaron's Lucky Dog Wednesdays" is a unique franchise position that will
be a part of the Atlanta Hawks ticket offerings for the next two years.
At 12 Wednesday night games, Aaron's has leased the entire 300-level and
Hawks fans will be able to purchase "Aaron's Lucky Dog Wednesdays"
tickets for just $15.
"Our mission at Aaron's is to consistently create new savings
opportunities for our customers, whether they're inside the store or
out," said Robin Loudermilk, Aaron's Inc. President and CEO. "Now more
than ever, families need access to affordable entertainment. Our new
Signature Ticket Deal with Philips Arena and the Hawks provides a great
value and a terrific excuse to spend time together as a family in an
exciting, action-packed venue."
"Our fans are essential in creating home court advantage for the Hawks
and the Thrashers," said Tracy White, Senior Vice President, Sales and
Marketing, and Chief Sales Officer for the Hawks, Thrashers and Philips
Arena. "There's nothing like experiencing professional sports live and
in person, and we seek partners who will work with us to bring
value-based offers to the fans that support our teams. Thanks to
partners like Aaron's, fans at all income levels and families of all
sizes can enjoy the live experience right here at Philips Arena."
As the No. 1 concert and events venue in the United States as ranked by Pollstar
magazine for the first half of 2009, Philips Arena is a key partner in
Aaron's on-going efforts to expand their sports marketing presence. At
the end of the second quarter of this year, Aaron's had an 18 percent
increase in customers compared to the prior year, and Aaron's customer
base has continued to grow in markets across the nation. In addition to
the partnership with the Atlanta Hawks, the Atlanta Thrashers and
Philips Arena, Aaron's has existing sports partnerships with NASCAR, the
University of Alabama, Georgia Tech and University of Texas.
"We know that sports marketing is the one of the most effective ways to
reach our target market," said Loudermilk. "As other companies continue
to pull back their advertising and partnerships, we find great value in
aggressively forming new relationships and strengthening existing ones."
About Aaron's, Inc.
Aaron's, Inc. (NYSE: AAN), the nation's leader in the sales and lease
ownership and specialty retailing of residential and office furniture,
consumer electronics, home appliances and accessories, has more than
1,655 Company-operated and franchised stores in 48 states and Canada.
Founded in 1955 by entrepreneur R. Charles Loudermilk, Sr. and
headquartered in Atlanta, Aaron's has been publicly traded since 1982.
About the Atlanta Hawks, Atlanta
Thrashers and Philips Arena
The Atlanta Hawks, Atlanta Thrashers and Philips Arena operating rights
are owned by Atlanta Spirit LLC. Individual tickets for the Atlanta
Hawks and Atlanta Thrashers are available for the 2009-10 regular season
by calling (866) 715-1500, by visiting www.hawks.com
or www.atlantathrashers.com,
or by visiting the Philips Arena Box Office or any Ticketmaster Ticket
Outlet. Named for founding partner Philips, Philips Arena is
consistently ranked among the world's top 10 arenas based on attendance.
In April 2009, Philips Arena became the first NBA or NHL arena in the
world to achieve LEED for Existing Building: Operations and Maintenance
(LEED-EB: O&M) certification as specified by the United
States Green Building Council (USGBC). For more information on
upcoming Philips Arena events, log onto www.philipsarena.com.
For Aaron's Inc.
Hope-Beckham, Inc.
Garet Hayes,
770-403-8720
ghayes@hopebeckham.com
or
For
the Hawks, Thrashers and Philips Arena
Kenan Woods, 404-878-3713
kenan.woods@atlantaspirit.com
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