Published:
Golf Returns to the Olympic Games
COPENHAGEN - (BUSINESS WIRE) - The sport of golf will be part of the programme when the Olympic Games
come to Rio de Janeiro in 2016 thanks in part to the consulting support
of Helios Partners. Last played in the St. Louis Games of 1904, the
return of Olympic golf competition is expected to draw the world's best
men's and women's golfers to the competition.
"We are extremely pleased and excited about the inclusion of golf in the
Olympic Games," said Ty Votaw, Executive Director of the International
Golf Federation. "Helios fulfilled a critical function as part of our
team, helping get our message across effectively and make a powerful
case for the return of golf to the Olympic Programme."
Helios Partners provided consulting services over the past year, playing
an active role in the positioning of the sport, the development of IGF
policies that align with the goals and objectives of the Olympic
Movement, and the creation of bid materials and presentations. "This is
a great win for us, but more so for the sport of golf," said Chris
Welton, CEO of Helios. "We have been privileged to be a part of this
effort and look forward to the continued worldwide growth and positive
impact of this great sport."
Emphasizing the shared values with the Olympic Movement, the sport's
success in fostering greater participation among the youth of the world,
and the importance of speaking with one voice, golf's bid had the strong
backing of 123 IGF member national federations, 20 professional golf
organizations and many of the world's greatest male and female golfers.
Golf's bid marks Helios' first effort on behalf of a candidate sport
following their successful work for three out of the last five bids by
Olympic host city candidates. The marketing consultancy managed Sochi's
successful bid to host the 2014 Olympic Winter Games and they have
recently been appointed lead agency for the management of Russia's
2018/2022 World Cup bid, and Turkey's UEFA 2016 bid.
With offices in Atlanta, Beijing, London and Zurich, Helios delivers
high quality sports consulting services to a wide range of global
corporate sponsors, sports properties and cities seeking to host major
international sports events.
For additional information please visit www.heliospartners.com.
Helios Partners
Kevin Donovan, 678-904-5393
kdonovan@heliospartners.com
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