NEWS

WIRES

OTHER

Samsung Announces Its First Internal Blu-ray Disc Combo Drive With BD-R and BD-ROM Read Speed of 8X

With Samsung's fast dual layer jumping algorithm, the new SH-B083 COMBO drive features an average access speed of 350ms which is much faster than any other drive on the market. The new drive reads Blu-ray discs and reads and writes CD/DVDs.

"Expanding the HD content experience for PC users, Blu-ray technology offers consumers a lot of advantages over traditional ODD technology," said John Suh, director of OMS sales and marketing. "With Samsung's new BD drive, users can not only watch HD movies on their PC but they can also record HDTV broadcasting on to a DVD with the bundled software Cyberlink Powerproducer. They also can record HD camcorder movies to a DVD disc with Powerproducer."

The higher precision Blu-ray technology dictates the need for more advanced reliability features to ensure HD viewing. The SH-B083 is equipped with two lenses for more stable reading and writing: one lens for BD read and the other lens for CD/DVD read/write. Spherical aberration compensation technology (SACT) improves reading quality on a BD drive whose protective layer does not have a uniform thickness. Also, precision step control technology (PSCT) accommodates the higher resolution in the optical pickup head unit (OPU) position control system that the smaller track pitch of BD demands.

For more precise BD drive reading, Samsung's drive includes a four point skew adjustment instead of the typical three point skew found in regular DVD writers. For increased thermal reliability, an optical pickup lens cooling system reduces heat buildup.

The new eco-friendly drive features low power consumption and an aerodynamic frame design to lower acoustic noise by preventing pressure concentration in several areas of the bezel and door.

Samsung has designed its BD drive with an edgier look that sets it apart from other ODD drives. The front bezel of the internal BD drive, including the chic mirror front door design and blue LED, are appealing to consumers who consider design an important factor. The lighter weight and short body not only lessens internal heat but also contributes to loading efficiencies for a reduced COâ‚‚emission level.

With Cyberlink TrueTheater software, users can upscale a DVD resolution movie to full HD resolution. Users can check to see if their PC is ready for BD by using the Cyberlink BD advisor in the bundled disc and on the Cyberlink homepage. Like all the other Samsung ODD drives, the BD drive supports Firmware Live Update which allows users to ensure they always have the latest BD drive firmware version.

The SH-B083 is available from November in the US through retail and eRetail channels like amazon.com and newegg.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

Samsung and the stylized Samsung design are trademarks and service marks of Samsung Electronics Co., Ltd. All other trademarks are the property of their respective owners.

Samsung Semiconductor
Chris Goodhart, 408-544-4122 or 408-836-0046 (mobile)
cgoodhart@ssi.samsung.com