Published: October 07, 2009
ng Connect Program Announces First "Human Kiosk" 4G/LTE Digital Signage with 4GVideoPresence
PARIS & SCOTTS VALLEY, Calif. - (BUSINESS WIRE) - The ng Connect Program today announced a new Proof of Concept (PoC)
developed by The MediaTile Company, a world leading provider of cellular
digital signage and SaaS management solutions, in collaboration with
Alcatel-Lucent. The program members have announced the first
"HumanKiosk " prototype - a digital signage solution with integrated
4GVideoPresence technology. The HumanKiosk is a breakthrough that will
enable brands, retailers, and other vendors to influence millions of
consumers where and when they shop. It combines out-of-home digital
promotions with a simple way to connect personally with consumers
purchasing products, in-store, at their point of decision.
The HumanKiosk leverages 4G/LTE technology to deliver a live, 2-way
in-store video session between a consumer with a product question, and a
representative of that product or service. For example, a customer
seeking information about a prescription after their in-store pharmacist
has left for the day, can simply tap the touch screen to establish a
live visual and audio connection with a pharmacist or product expert at
another location. Setting up the fully integrated solution requires
nothing more than a standard power outlet. It can be easily deployed
into thousands of retail, service and other locations consumers
regularly visit. With 4G/LTE technology, no on-site networking
infrastructure or IT services for deployment or management are required
to set up and use the HumanKiosk, making it ideal for organizations to
deploy virtually anywhere.
"With more than 155 million estimated viewers each month in the U.S. now
watching digital signage networks as part of their daily routine, adding
4G/LTE into the equation means these viewers will be able to 'interact'
directly with the vendors whose products are on screen," said Simon
Wilson, CEO of The MediaTile Company. "4G/LTE and technologies such as
4GVideoPresence will fundamentally change the digital signage market as
we know it today, and allow brands to re-engage and interact with
consumers in a more personal, face-to-face manner."
The HumanKiosk, with its 4GVideoPresence capabilities is just one of the
many digital signage configurations possible using 4G/LTE technology.
With its massive bandwidth, and persistent IP-connection,
4G/LTE-equipped digital signs will support a variety of rich media
services including on-demand video requests, live emergency video
broadcasts, 1-to-many broadcasts, 1-to-1 broadcasts, rich-media
services, and other significant communication enhancements. All of this
brings viewers and promoters closer together, and because 4G/LTE
services are completely independent of existing on-site terrestrial or
Wi-Fi networks, no on-site support and management is required.
"By adding 4G/LTE networking directly into digital signage solutions
such as those developed by ng Connect member MediaTile, network
operators will be able to provide a new level of experiential content
for their customers," said Derek Kuhn, Vice President, Emerging
Technology and Media Group, Alcatel-Lucent, a founding member of the ng
Connect Program. "With more and more customers deploying 3G networks
today, providing a built-in roadmap to the future with 4G/LTE adds
tremendous business value and investment protection to digital signage
about which customers are already ecstatic."
About the ng Connect Program
The ng Connect Program is a multi-industry organization committed to the
development and rapid deployment of the next generation of broadband
services based on Long Term Evolution (LTE) and other ultra high
bandwidth technologies. Founded in 2009, the ng Connect Program is
supported by leading network, consumer electronics, application and
content providers including 4DK, Alcatel-Lucent, Atlantic Records,
BUZZMEDIA, chumby, Connect2Media, Creative Technology Ltd., dimedis,
FISHLABS, GameStreamer, Inc., Gemalto, HP, Intamac Systems Ltd.,
Kabillion, Kyocera Communications Inc., LearningMate, MediaTile, QNX,
R360, RebelVox LLC., Samsung, SIGNEXX, Total Immersion, TuneWiki, V-Gate
and Words & Numbers. For more information on the ng Connect Program,
please visit: www.ngconnect.org
About MediaTile
The MediaTile Company is a worldwide supplier of award-winning,
all-in-one cellular digital signage, kiosk, and SaaS solutions that are
remarkably easy-to-deploy and operate. Just add power to MediaTile
Digital Sign in a Box or Kiosk in a Box systems and use the web-based
MediaCast SaaS Portal to manage and monitor your advertising,
informational or interactive communications network. Backed by our
MediaServices team, Return On Message (ROM) Methodology, a 99.9% uptime
guarantee, and end-to-end service and support, your network will be up
and running in record time, with record results. www.mediatile.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6067390&lang=en
MediaTile
Mike Foster, +1 831-439-8786 ext. 203
mike.foster@mediatile.com
or
ng
Connect Program
Pamela Preston, +1 212-616-6001
ppreston@breakawaycom.com
Alicia
Mickelsen, +1 212-616-6002
amick@breakawaycom.com
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