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"The Turning Point" Hispanic AIDS Awareness Campaign to Debut

Spanish Broadcasting System (Nasdaq: "SBSA") ("SBS") announced today that it is taking a leading role in a public service campaign to help combat AIDS in the South and Central Florida Hispanic Communities. Entitled "El Momento Decisivo/The Turning Point," the public service campaign will officially launch on SBS' "Maria Elvira Live" on Monday, October 12 at 8:00 P.M. (ET) / 9:00 P.M. (PT) with a special appearance by celebrity, model and actress Carmen Dominicci.

Dominicci is also the official spokeswoman for "The Latino Commission on AIDS," another organization dedicated to fighting HIV, and she will be the master of ceremony of the launch event "El Momento Decisivo/The Turning Point " on Tuesday, October 13th at 6 PM at The Tower Theater. Grammy award winning artist Paulina Rubio is the main campaign spokesperson.

Maria Elvira Salazar. Photo by Victor Rodriguez

"El Momento Decisivo/The Turning Point" was created in partnership between the Miami-Dade County Department of Health, Miami-Dade College, and Miguel Ferro, the campaign's producer and executive producer of Maria Elvira Live. The campaign contains powerful images and videos that will leave a lasting impact on the Hispanic community about the importance of safe sex.

The objective of this campaign is to create awareness of the consequences of not taking the proper precautions to protect against HIV. The campaign contains five short dramatizations of moments where everyday people including heterosexuals, homosexuals, bi-sexuals, young adults and the elderly, are caught in situations in which certain choices could change their lives forever. The campaign focuses on those few seconds where everything can be at risk if the wrong the decision is made. Paulina Rubio will deliver a message to emphasize the importance of making the right choice in such a crucial moment and not just leaving it up fate, thus the title of the project.

Celebrity Paulina Rubio is the main campaign spokesperson. Photo by Victor Rodriguez

Don't miss the debut of the AIDS campaign "The Turning Point" on this special edition of Maria Elvira Live on Monday, October 12 at 8:00 P.M. (ET) and 9:00 P.M. (PT) only on Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 169 on DirecTV in Puerto Rico, Channel 30 in Puerto Rico, Channel 38.2 in Orlando, Channel 36.2 in Tampa, Florida and Channel 405 on DirecTV Más in the major cities in the United States.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as leading radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events in the major U.S. markets and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.