Siegel+Gale Helps Care Support of America Connect with Baby Boomers Caring for Aging Parents

      

NEW YORK, Oct. 6 /PRNewswire/ -- Siegel+Gale, one of the world's premier strategic branding companies, has completed a major rebranding project for Care Support of America, a national family care manager service formerly known as Your Support Nurse. Care Support of America, which is staffed by registered nurses with at least 10 years of experience in eldercare, provides practical guidance and compassionate support to family members coordinating care for their aging parents or spouses -- from finding in-home aides, nurses, and equipment for aging safely at home to organizing a parent's return home from hospitals to understanding doctors' treatment plans and insurance benefits.

The new Care Support of America identity and "Trusted Guidance as Your Parents Age(TM)" tagline reflect CSA's national scope and commitment to helping families. A new logo of stylized stars symbolizes the changing relationship of adult children becoming caregivers for their parents, as well as the guidance that Care Support of America offers to its clients.

"Everyone involved in caring for aging parents needs to know about Care Support of America," says Alan Siegel, Chairman and CEO of Siegel+Gale. "CSA has a particular challenge in the eldercare space. We all discover as we begin to become involved in our parents' care that eldercare is an intricate web of services that are national, regional, statewide, and local; for-profit and non-profit; medical and non-medical; and for the most part well-meaning but also with the potential for elder abuse or fraud."

Care Support of America is unique. Its approach to family caregiving has been published in respected peer-review and trade publications, and has been proven in clinical research to extend aging at home, improve patient outcomes and satisfaction, and reduce time in nursing homes.

Siegel+Gale redesigned Care Support of America's robust new Website (www.caresupportofamerica.com), which launched on October 5 and now includes expanded information, tools, insights, and checklists for family caregivers who are coordinating care, with professional help or on their own.

"Siegel+Gale really understands the Care Support of America brand promise," says Dan Tobin, M.D., Founder and CEO. "It's in our DNA at Care Support of America to help our clients solve eldercare problems so that they can focus on spending positive, meaningful, quality time with their aging parents."

To speak with Alan Siegel, or learn more about Siegel+Gale, please contact Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or news@teminandco.com.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotel Group, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer, and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, and Dubai, and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

About Care Support of America

Care Support of America (www.caresupportofamerica.com) is an independent family care manager service that helps identify and solve family caregiving problems to provide trusted guidance as your parents age. The service begins with a personal family care manager on the phone, working with your parent's physician and a local nurse, to locate and mobilize trusted home care resources in the parent's community; help you understand the doctor's treatment plans and information; help insure that parents remain independent in their home; and answer questions about Medicare, long-term insurance, and basic finances. Care Support of America has provided family care manager services in 32 states and Canada.

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Alan Siegel

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SOURCE Siegel+Gale