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Southaven-Based Millercoors(R) Wholesaler, Clark Beverage Group, Provides a New Wave of Relaxation to Northwest Mississippi With drank(TM)

HOUSTON and SOUTHAVEN, Miss., Oct. 6 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (OTC.PK: IBGH) today announced that the company has entered into an agreement with Clark Beverage Group to bring the company's signature relaxation beverage, drank(TM), to northwestern Mississippi.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Clark Beverage Group provides drank to over 1,200 retail and on-premise locations in thirteen counties in northwestern Mississippi which include the areas surrounding the campuses of Ole Miss. University and Delta State University. The company's impressive line of alcoholic and non-alcoholic beverages includes household names such as Coors(®), Heineken(®), Guinness(®), Miller(®), Sam Adams(®), Gallo(®), Pabst(®), and numerous other imported, specialty and craft beers.

"This is an innovative and cutting-edge new product that leads the way for an exciting new category in the beverage industry," said Jeff Brasher, General Manager for Clark Beverage Group. "As the market-leader in the calming beverage sector, we decided that drank(TM) would be a great addition to our lineup of premier beverages. Not only does drank(TM) offer our consumers a functional, non-alcoholic beverage with superior taste, it also comes with impressive national marketing support and dedicated customers."

"We are excited to work with Clark Beverage Group who, as a premier beverage distributor in northwestern Mississippi, tout an extensive portfolio of solid relationships that they will be able to use to place drank(TM) on store shelves and refrigerator cases of many accounts across the region," said Peter Bianchi, CEO of Innovative Beverage Group. "It is the personal relationships with their accounts that make well-respected local distributors like Clark the key to success for drank(TM) as it continues to grow nationally."

With a slogan of "slow your roll(TM)," drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

Clark Beverage Group joins an extensive and growing roster of regional distributors that have added drank(TM) to their New Age beverage lineup. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter - www.twitter.com/slowyourroll. To reach Clark Beverage Group, please call 662-280-8540.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll' and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography and additional information, contact Avalanche Strategic Communications at 201-488-0049 or email drankpr@beckermanpr.com

SOURCE Innovative Beverage Group Holdings, Inc.