weComm selected to power the miniV.tv mobile service in China.

weComm will be providing the rich media mobile client  technology used to deliver interactive Mobile multimedia audio visual broadcasting, VOD and lottery services for miniV.tv in China.

LONDON, 6th October 2009 - miniV.tv, the first commercially available interactive mobile video service has been set up in China to deliver Linear TV streams, Lottery and VOD services through mobile handsets.

weComm, a leader in interactive mobile solutions has been selected by miniV.tv to be the technology partner to provide the applications software platform that powers a broad range of compelling end user services starting with live TV, lottery betting and video streams of news, sports, finance, and entertainment content.

The service, which is built on weComm's wave On-Demand Mobile Application Platform™, is due to launch in October and is expected to quickly grow to reach one million subscribers.

miniV.tv will utilize weComm's solution to deliver initially VOD, Live TV streams, and Lottery services, and will quickly extend to deliver a variety of additional interactive applications.

 "We have ambitious plans to create the first and leading interactive Mobile TV service in China. Those plans required the selection of a proven technology partner that could provide a flexible platform for a whole range of services from special produced content for mobile audio visual broadcasting, lottery, to shopping and interactive user generated content. The ability to keep the services refreshed via rapidly deployed spotlight services across the broadest range of handsets was a crucial factor in our selection process." said miniV.tv CEO Eila Chin.

weComm's wave platform uses a client-server infrastructure to deliver high-quality, interactive mobile data services optimized to all major mobile operating systems. The technology delivers content and applications to handsets on-demand, giving the richness and interactivity of an on-device application combined with the flexibility and freshness of an online service.

Steven Tan, VP Business Solutions, weComm, said: "miniV.tv's goals map directly to the mass device support and feature benefits of using weComm's platform for mobile application delivery and makes full use of wave's robust and scalable application platform. We are delighted to be partnering with miniV.tv in the deployment of this exciting breakthrough service in China"

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For more information:

Emma Wescott
00 44 207 448 7800
emma.wescott@wecomm.com  

Kevin Lee
+86 15012503520
Kevin.lee@minivtv.com

About weComm

weComm deploys rich media mobile applications to the phones of the customers of Global Media Brands. We deliver to our customers rapid, maximum distribution of mobile media content that is optimized for handsets, networks and above all for change. Speed and cost effectiveness are at the heart of the weComm proposition.

Founded in 1999, weComm is headquartered in London and is privately held. For more information please visit www.wecomm.com.