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ColdSpark Enhances Policy Management and Workflow Integration for Message Management with Latest Product Releases

SAN DIEGO - (BUSINESS WIRE) - ColdSpark,^TM a BakBone Software company (OTCBB:BKBO), and leader in next-generation enterprise messaging platform and infrastructure, today announced new product enhancements to improve policy management and workflow integration for enterprise message management. The latest versions of ColdSpark's SparkEngine and Compliance Catalyst expand policy management to enhance electronic discovery and litigation support by extending message classification, forensics and routing capabilities. The new release of MailFusion provides better integration with organizational workflow and systems with new message approval, data extraction and shared recipient list capabilities.

Organizations continue to look to leverage e-mail with customers, prospects and partners as a more-effective, lower-cost method of communications. ColdSpark's e-mail messaging platform provides a centralized point of control for distributed e-mail operations, reducing the operational costs associated with e-mail while improving e-mail compliance. The new policy management and workflow integration capabilities allow organizations to better leverage the messaging platform as an integrated system with other infrastructure platforms, including CRM and enterprise data warehousing systems.

SparkEngine 6.9

The SparkEngine Mail Transport Platform replaces legacy e-mail transport with a scalable, high-performance and extensible infrastructure that integrates carrier-grade mail transport capabilities with security, compliance, e-mail processing and management applications. Highlights of the new version include:

Expanded Content Creation

• Supports remote sources of dynamic individualized content using database or web service integrations
• Creates timely, targeted content for recipients while the message is in flight

Enhanced API

• Improved toolset for API users to build robust filter integrations
• Expanded third-party anti-virus integrations

New Routing Capabilities

• Enhanced Policy-based actions for address rewriting and re-routing of messages
• File, LDAP and Active Directory lookup support for compliance and content firewalls

New System Management Capabilities

• Extend SparkEngine's self-management capabilities
• Create alerts and dynamically re-configure based on a rate of change on any system statistic, such as mail queue size, throughput rates and policy match counts

Compliance Catalyst 1.5.1

Compliance Catalyst allows organizations to meet their specific compliance, e-discovery and litigation requirements by enabling a policy-based approach toward archiving e-mail, across enterprise groupware, CRM systems and other applications. Highlights of the new version include:

Enhanced Policy Management

• Policy fingerprints tag and record which policies were applied to the message at any point in time
• Improved user interface for policy authoring and set management
• Improved contextual display of rule composition errors

New Message Classification Capabilities

• Extensible lexicon support for HIPAA, SOX and custom privacy policies
• Metadata, list-based and recursive directory lookups for tagging and identifying data for e-discovery
• Archive routing, bifurcation and classification based on jurisdictional, legal entity and Active Directory attributes

Groupware Integration

• Extends the groupware compliance solution to support Microsoft Exchange 2003 and 2007 journal reports
• Microsoft Exchange metadata and envelope recipients available for classification
• Support for archival and classification of Microsoft Exchange TNEF and UUEncoded messages

MailFusion 2.6

MailFusion replaces disparate e-mail applications and delivery systems with an advanced enterprise platform for dynamic, data-driven, high-performance e-mail automation that is integrated with customer systems. MailFusion is designed to support a new approach to integrated customer experience, blended service and marketing programs that leverage customer data and enterprise content to deliver highly personal, highly relevant messages to customers. Highlights of the new version include:

Data Extraction

• Allows the MailFusion database to remain current while historical data is transferred into the customer's data warehouse or decision support system
• Provides the ability to analyze data for reporting and compliance purposes

Approvals

• Allows users to set up approval workflows for mailings, ensuring Sends have been reviewed and approved before launching
• Supports approving individual components of a mailing by one or more approvers, allowing them to focus on their area of expertise (e.g. list management vs. content)

List Management

• Enables customers to maintain multiple lists and/or one master recipient list that can be accessed across different business units
• Offers enhanced Query Builder capabilities, ensuring the right audience is targeted

"For the newest releases of SparkEngine, Compliance Catalyst and MailFusion, we focused on honing the critical features that help customers with better policy management and workflow integration," said Scott Brown, senior vice president and general manager, ColdSpark. "Our technology allows organizations to better leverage their messaging platforms as integrated systems with other infrastructure platforms to help lower operational costs, improve performance and centralize message management."

About ColdSpark

ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their e-mail to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on ColdSpark solutions, or to schedule a demo, visit www.coldspark.com or call 866-902-2505.

About BakBone Software

BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at www.bakbone.com or e-mail info@bakbone.com.

BakBone, BakBone Software®, NetVault®, Application Plugin Module , BakBone logo, Integrated Data Protection , NetVault: SmartDisk , Asempra, FASTRecover , ColdSpark and SparkEngine are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.

BakBone Software
Amber Winans, 858-795-7584
amber.winans@bakbone.com
or
Nikki Snowhite, 858-795-7552
nikki.snowhite@bakbone.com