Coda Research Consultancy releases extensive and in-depth market and behavioral analyses and forecasts into US mobile broadband.

3G/4G phones:

Netbooks:

Smartbooks:

Revenues:

Commenting on the research, Steve Smith, founder of Coda Research Consultancy said, "Clearly, no single device is going to win out. We are looking at an eco-system of devices that people will use according to where they are, who they are with, what they want to do, and device factors such as around screen size. This also means that device manufacturers and operators will have to provide a range of connectivity means. People tend to think that inbuilt modems are the way forward. Certainly we shall see a rise in these, but there will be a great many people who will want to move broadband dongles from one device to another.

"A challenge for carriers and content providers is that only half of people with internet enabled phones actually use them to access the internet. The potential is there, but organizations need to move people from ownership into integrating their devices into their everyday lives. Consumers need to see and understand the value of mobile broadband.

"Smartphones are significant drivers of course, and smartbooks have recently gained some headlines. However, look at people's behavior and you will see little appetite for even smaller netbook type form factors. Rather, we see smartbooks as becoming a sub-category of smartphones. Voice communication is essential.

"Video is going to be significant, despite all the caveats. Also, mobile video users tend to be a very unique audience. Short form content will form the majority of usage in the immediate future, and mobile broadband video will clearly centre upon phones because they are tied to the person. We will see long form content becoming popular, but not until at least 2012. And video is going to put even more pressure on networks, with customer dissatisfaction rising. LTE will of course help to meet demands, and drive mobile broadband device and service take up.

"Along with video, social networking and location based services are the real 'killer-apps'. Not only will these be drivers to take-up, they have great potential as revenue streams but need to be used very creatively to gain brand and service awareness for businesses.

"Mobile banking and mobile payments will work only when consumers see their benefits. Micro-payments will be significant, and smartphones will help drive take-up. More trials like the current Starbucks trials need to take place. Mobile payments will also provide a new revenue channel for brands, such as through coupons. There is a willingness to receive marketing as long as long as consumers feel they benefit."

The report US Mobile Broadband: Behavior, content and forecasts, 2009-2015 forms part of Coda Research Consultancy's 2009 'Mobilities' project. This report presents 57 pages of revenue, user and traffic forecasts and commentary up to and including 2015.
 
The report is essential reading for content and rights' owners, device and component vendors, mobile carriers, service providers, developers, consultants and financial analysts, and anyone else with an interest in the future of mobile broadband in the US.

What this report will give readers:

-----NOTES FOR EDITORS-----

Coda Research Consultancy specializes in understanding roles and impacts of new technologies, services and media upon people, organizations and businesses. It does this with a view to informing organizations' strategies around products, services, content, branding, and marketing and communications.

Coda Research is directed by Dr Steven Smith, an acknowledged research specialist with more than ten years experience in successfully undertaking strategic projects for media, technology and academic institutions.

To find out more about Coda Research, visit www.codarc.co.uk, or email steve.smith@codarc.co.uk.

-----CONTACT-----

Dr Steven Smith
Senior Director
Coda Research Consultancy Ltd
25 Ludlow Road
Guildford
Surrey
GU2 7NR
England