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Leading-Edge Marketing Professionals Will Get to the Next Level With Original Knowledge Series

The CoAMA Knowledge Series is a hands-on workshop series that will sharpen attendees' knowledge of emerging marketing trends and best practices. Participants will have the opportunity to learn tactical approaches that can be applied to their everyday jobs. The Series was created in an effort to elevate the value of CoAMA's current professional development offerings, keeping participants ahead of the curve in this challenging economy with more in-depth training in particular subjects.

Each Knowledge Series professional development event will feature industry experts that will facilitate discussion and participation. CoAMA is always looking for ways to enhance its overall organizational capabilities to make it more valuable to professional marketers, and the introduction of the Knowledge Series is an important step in achieving this goal.

"We feel it is important to offer the marketing community relevant and timely topics that could impact their job now," said CoAMA Chapter President Sally Mayberry. "In a tight economy, many of us have to wear a number of hats, so improving our marketing skills and knowledge may mean the difference in keeping an existing job or getting a new one."

Following are the details for the upcoming Knowledge Series events. All events will be held at the University of Denver, University Hall, Room 306, from 5:30 - 7:00 pm (1/2 hr networking and refreshments, 1 hr hands-on workshop). For more information and to register, please go to https://www.coloradoama.com/programs-events/professional-development-program.

Monday, October 19 - Social Media Marketing for the Everyday Marketer

Social media is an increasingly valuable tool in every marketer's tool box. Whether you are working with clients or for a larger organization, there are opportunities for everyone to utilize social media (yes, even those with restrictive social media policies!). This event will provide real-world tactics that any B-2-B or B-2-C marketer can use, including how you can:

    --  Improve client relationships and service efforts
    --  Use social media to monitor your brand, your products and key employees
    --  Incorporate social media into your current marketing efforts

    --  Expand business development opportunities

Presenter: Rob McNealy is a social media guru, small business advisor, podcaster, blogger, radio guy and serial entrepreneur. He is currently the owner of Contrived Media, a social media marketing firm based in Denver, Colo. He is a recognized authority on social media and has been featured on many national and local radio and web broadcasts. For more than 15 years, Rob has worked with corporations and small businesses in order to improve their efforts to effectively market and engage their customers' communities using all mediums available. He conducts several training classes, including Navigating the Social Media Landscape and Twitter for Influence and Profit.

Tuesday, December 1 - Executing Brand Strategy through Social Media

In this provocative session, marketing professionals will understand the principles for developing a personal or organizational brand strategy and how to leverage the many forms of social media to connect with constituents who share their common mission. The presenters will delve into innovative ways of harnessing social media to communicate shared values and build a sustainable brand. Drawing on research, case studies, and their own professional expertise as international brand consultants, the presenters examine the steps necessary for marketing professionals to develop a personal or organizational brand strategy, and how to effectively utilize social media to ensure viability for themselves and their organization.

Presenters: Rex Whisman - Principal at Brand Champion University, organizational brand consultant, blogger, new media strategist, and keynote speaker.

David Sandusky - Principal at Brand Champion University, personal brand and career strategy/online community entrepreneur.

More information about CoAMA: CoAMA is the place marketers plug-in, recharge, and succeed. For 50 years, CoAMA has delivered knowledge on emerging marketing trends and issues through integrated, strategic and tactical expertise. CoAMA connects marketers to the right people and information to thrive in their marketing careers.

More information about University College at DU: University College is the award-winning provider of adult education at the University of Denver. University College offers master's degrees in nine different areas, over 30 certificates, and various lifelong learning courses in the following areas:

    --  Master of Applied Science in Environmental Policy and Management
    --  Master of Applied Science in Information and Communications Technology
    --  Master of Applied Science in Security Management
    --  Master of Professional Studies in Healthcare Leadership
    --  Master of Professional Studies in Leadership and Organizations
    --  Master of Professional Studies in Organizational and Professional
        Communication
    --  Master of Professional Studies in Strategic Human Resources Management
    --  Master of Liberal Studies in Arts and Culture
    --  Master of Liberal Studies in Global Affairs

    --  Master of Science in Geographic Information Sciences

SOURCE Colorado American Marketing Association