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Introducing the New American Crew Trichology Hair Recovery System

American Crew Trichology offers men a simple solution for thicker, fuller and stronger hair. "American Crew continues to lead the way with men's grooming products and answers men's grooming needs with Trichology," says Nicholas Guastaferro, American Crew marketing director. "We found that a majority of men want to stop hair loss because they are not just losing hair, they are losing confidence and self-esteem. As the official supplier to men, American Crew has met this need."

American Crew not only provides men with a simple solution to hair loss, but continues to lead the way in men's grooming with the products and tools to create the most popular looks and styles. To illustrate how American Crew products can help transform men's styles, American Crew enlisted the expertise of Gloria Ponce, Emmy award-winning lead stylist from the hit television show Mad Men. "The styles of the Mad Men characters are classic, but still relevant to today's man. Whether you have the well barbered look of Don Draper or a more contemporary, longer look, American Crew helps men easily attain these styles and provide the perfect hold and shine for any hair type," explains Gloria.

Trichology Product Information:

The three Trichology products include: American Crew Hair Recovery Shampoo, Hair Recovery Patch and Hair Recovery Concentrate. Its patented formula - hops, rosemary, swertia japonica and silica - recovers fuller, thicker, stronger hair and prolongs hair life. David Raccuglia, Founder and Creative Director of American Crew, says, "These products have been designed to fight against the main causes of thinning hair in men with a powerful and patented formula. American Crew's Trichology products are designed for every hair type and scalp. The shampoo works with the concentrate or patch to provide men with a simple solution."

    --  Hair Recovery Shampoo - preps hair and scalp for maximum absorption of
        unique ingredients
    --  Hair Recovery Patch - provides the ultimate convenience and gradual
        release technology to recover hair

    --  Hair Recovery Concentrate - provides the scalp with maximum
        concentration to recover hair

Over 30 percent of men in their 30s, and 50 percent of men 50 plus experience hair loss(1). Raccuglia states, "This is obviously something that affects a vast number of men, and American Crew aims to provide the best products to help men maintain not only their hair, but their confidence."

Suggested Retail Prices:

    --  Hair Recovery Shampoo -  $11.50 (250ml, 8.45 oz)
    --  Hair Recovery Patch - $49.95 (60 units per pack)

    --  Hair Recovery Concentrate - $75.95/$29.95 (42/12 units per pack)

American Crew, the professional industry leader in men's grooming, is a full-service manufacturer of quality salon products for men. Dedicated to providing its clients with the finest in men's grooming products, the company also offers an unrivaled combination of education, marketing and imaging support to help clients communicate its vision of men's grooming and fashion to the marketplace. American Crew products represent classic style, reliability, and confidence.

Sold exclusively to professional salons worldwide, American Crew consists of over 50 products. For product information and availability, please call 800-598-CREW or visit www.americancrew.com.

(1) Source: Guide-to-hairloss.com, March 2009

SOURCE American Crew