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Sit 'n Sleep Searches for the Worst Mattress in Los Angeles

Starting this week, contest entrants are invited to create and submit inspiring videos detailing just why their mattress is the very worst in town. Uploaded to www.worstmattress.com, entries will be judged both on creativity and the criteria used to determine whether that old mattress needs to be replaced.

And just what is that criteria?

    --  TEAR & WEAR: How beat up is your mattress? Does it look like it was
        dropped off the 5 Freeway during rush hour and hit by a semi truck? Is
        it discolored, ripped or are the box springs about to jump out and
        injure someone?
    --  OLDEST: Fess up, how old is that mattress? Was it purchased in a time
        before the Internet, cordless phones or even microwaves? Does it look
        like over 10,000 nights of bad sleep have finally caught up with it?
    --  SAG: Does your mattress look like a bowling ball has been sleeping in
        its center for the last decade? If so, it's time to re-think your
        sleeping situation.

    --  STAINS: Does your mattress bear the evidence of years of bedroom
        activity? If so, it's time to TOSS!

"I want to see those dirty, beat up mattresses, and get a good look at those sags and stains!" said Larry Miller, founder, president and CEO of Sit 'n Sleep. "People don't understand that, after eight years, mattresses double in weight, are filled with bed bugs, and are bad for your health. It's time to get rid of the major embarrassment below your bedspread and start getting those zz's back."

How the contest works:

    --  Visit the Worst Mattress website for details
    --  Submit a video that, in 90 seconds or less, explains why your mattress
        is the worst in L.A. - remember, have fun and be creative!
    --  Entries are due by October 30, 2009
    --  On November 2, 2009, five winning videos will be announced and each will
        win a free luxury mattress.
    --  The grand prize winner receives a Kingsdown 800 mattress worth
        approximately $5,000.00. Four other category winners receive luxury
        mattresses ranging in value from $1,500 to $3,900

    --  On Saturday, November 21, 2009 the five lucky winners will be invited to
        Sit 'n Sleep's Culver City Superstore to participate in a
        drawing with a chance to win $100,000*

For more contest rules and details or to submit a video, log on to: www.worstmattress.com

About Sit 'n Sleep

Sit 'n Sleep is the mattress superstore dedicated to delivering a good night's sleep to millions of Californians. Sit 'n Sleep is focused on helping people find the right mattress for their needs, body type and health--all from the largest selection of mattresses, at the best price, while receiving great service. With 22 superstore locations throughout Southern California, Sit 'n Sleep is an established Southern California brand, operating some of the largest and most successful mattress stores in the nation for over 20 years.

* Odds of winning are approximately 1 in 500

SOURCE Sit 'n Sleep