Hanesbrands Inc. to Announce Mount Everest Expedition; Partnership with International Mountaineer

Hanesbrands Inc. and its Champion Athleticwear brand will announce the official launch of Expedition Champion and their partnership with international mountaineer Jamie Clarke - a partnership in innovation, technology and determination to reach new heights with a Mt. Everest expedition in spring 2010.

• Integrating unique innovations in fabric technology, garment design and sports science into apparel for the expedition team
• Inspiring others to achieve their own "Everest" via consumer engagement program

When:

Wednesday, Sept. 23, 2009

10:30 a.m. EST

View it LIVE via

http://www.ustream.tv/channel/champion-web-event

Where:

North Carolina State University
College of Textiles

1000 Main Campus Drive

Rm. 2431

• Mike Abbott, research and development, HBI
• Jamie Clarke, International Mountaineer
• Kevin Hall, EVP, GM - Outerwear

• Four primary apparel layers (two base layers, one soft and one hard shell) that will be worn by the expedition team
• Thermal imagery/examples of the apparel's performance

Jamie Clarke, 42, has been taking part in expeditions for more than 20 years. He has covered the world's seven highest peaks, crossed the Empty Quarter in Saudi Arabia and successfully summited Mount Everest in 1997.

Follow Jamie on Twitter @JC_Climbs. Additional information about Jamie can be found on www.jamieclarke.com

Elizabeth Castro

(708) 358-1130 (office)

(708) 557-0373 (cell)

elizabeth.castro@omalleyhansen.com