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Digital marketing experts share best practice tips and case studies at Econsultancy's Online Marketing Masterclasses 2009

Speakers and panellists are announced for Econsultancy's annual Online Marketing Masterclasses conference, having been selected for having made a measurable impact on their organisation's success.

Taking place in London on 18 November 2009, the conference provides senior digital marketing professionals with the opportunity to learn about best practice online marketing across the customer acquisition, conversion and retention cycle.

Digital marketing cycle diagram

This year's speakers include:
Andy Hobsbawm and James Alexander of Dothegreenthing.com haven't spent a penny on marketing, but their videos have been viewed over 2.1 million times, and have helped people from 196 countries save over 6 million kg of carbon dioxide since launch in October 2007.

Guy Stephens, Customer Knowledge Manager, of Carphone Warehouse has pioneered the use of social media for customer service.  He manages two Twitter accounts (@guyatcarphone, @cpwhelp), blogs, LinkedIn group, Facebook, YouTube videos and podcasts, and blogs at wireblog.wordpress.com.

Katie Smith is overseeing the relaunch of Macmillan Cancer Support's online services which reach 8 million users each year. Katie, now Head of Digital Media at Macmillan, previously led the project to develop the phenomenally successful ePetitions system, working with MySociety.

Lawrence Merritt joined Photobox as Commercial Director in 2007, since when the company has grown rapidly to become the clear market leader in the UK with over 40% category reach.

Markus Schilling brings international experience as Head of E-business Solutions at the leading European multi-channel retailer, Neckermann. With over 55% of sales generated via its online store, he has honed a user-friendly shopping experience with innovative applications that drive customer value and boost conversion rates.

As Head of Audience Development at Telegraph Media Group, Julian Sambles has overseen a growth from 7 million to 27 million unique users per month since he took on the role in June 2007.

Now in its eighth year, this conference is built around the core processes of the digital marketing cycle, addressing the fundamental questions that online marketers face: how to get the right people to your site; how to get visitors to do what you want them to; how to keep them there and grow their value; and how to measure and optimise the success of your online marketing.

The Online Marketing Masterclasses attracts top practitioners from leading brands who work across the digital marketing and e-commerce spectrum. The first delegates to register this year are from AXA PPP Healthcare, Interflora, Dell, The Caravan Club and Legal & General.
Further information is available at http://econsultancy.com/masterclass.

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Media contact:
Clare Laurie (clare.laurieATeconsultancy.com)
t: +44 (0)20 7269 1452

Notes to editors:

About Econsultancy
Econsultancy is the leading source of independent advice and insight on digital marketing and e-commerce. Our reports, events, online resources and training programmes help a community of over 80,000 registered marketers make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Visit http://econsutlancy.com for more information.

Online Marketing Masterclasses speaker list: