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Acxiom to Provide Identity Card Technology to "Open Government" Pilot Program

The pilot program is being conducted by the National Institute of Health (NIH) and related agencies. Acxiom's technology will be certified under open trust frameworks developed through collaboration between the OpenID Foundation (OIDF) and the Information Card Foundation (ICF) and reviewed by the federal government.

"Americans will now be assured an easier and safer Internet experience with the government," said Tim Christin, senior vice president of Acxiom's Identity Solutions group. "That's a benefit that Acxiom, as a champion of consumer privacy and a leader in identity management, is privileged to support."

Acxiom will provide the technology that allows an individual to obtain a digital identity card to be stored on the person's computer. It is the digital equivalent of an identity card typically carried in a person's wallet.

"Digital identity cards ensure an easier and more efficient user experience to safely verify an identity while reducing the possibility of ID fraud," said Christin. "They put individuals fully in charge of their identity and information disclosure requirements over the Internet."

Open-government initiatives create opportunities for the public to interact with the government using Web 2.0 innovations such as user-generated content, blogging, messaging, surveys and search capabilities. The government's goal is to provide interactive websites that save citizens time and money and increase their direct involvement in governmental decision making.

Acxiom is a member of the ICF, an international non-profit organization whose mission is to advance simpler, more secure and more portable digital identity on the Internet.

About Acxiom

A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

Acxiom Public Relations
Carol Cassil, APR, 501-252-8854
Carol.Cassil@acxiom.com
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