Published: September 04, 2009
Hyundai de Puerto Rico and WALKAWAY USA Sign Private Label Agreement to Extend Hyundai Assurance Program to Puerto Rico
CATAÑO, Puerto Rico & DALLAS - (BUSINESS WIRE) - Hyundai
de Puerto Rico and WALKAWAY
USA, LLC, a division of EFG
Companies, today announced the signing of a private label agreement
to extend the widely acclaimed Hyundai
Assurance program to Puerto Rico. Hyundai
Assurance is currently offered throughout the United States
exclusively by WALKAWAY USA for Hyundai Motor America.
Under the new agreement, the 12-month vehicle
return program is provided complimentary on every new Hyundai sold
at Hyundai dealerships in Puerto Rico. The program is available to any
consumer, regardless of age, health, employment history or amount
financed and applies to all vehicle models sold by participating Hyundai
dealers. Hyundai Assurance can safeguard consumers' finances and credit
rating in the event the vehicle needs to be returned, providing
protection from financial shortfalls that arise from vehicle
depreciation (negative equity) up to $7,500.
Covered circumstances for Hyundai Assurance include:
-
Involuntary unemployment
-
Physical disability
-
Loss of driver's license due to medical impairment
-
International employment transfer
-
Self-employed personal bankruptcy
-
Accidental death
"Hyundai Assurance has been a tremendous success throughout the United
States, helping Hyundai gain significant market share while providing
consumers with the confidence to make a vehicle buying decision," said
Victor Quintero, president and CEO of Hyundai de Puerto Rico. "We are
excited to work with WALKAWAY USA to extend this popular program to
Puerto Rico as it gives our customers that same confidence when
purchasing our vehicles so that they may sleep well at night."
To kick off the launch of Hyundai Assurance promotions in Puerto Rico, a
full media campaign will take place involving print, outdoor and "on the
street" teams where promoters dressed in pajamas throughout the island
will reinforce the message "sleep well" . This message is positioned to
give consumers peace of mind when making their vehicle purchase and
confidence knowing that they have financial options should they
experience a covered event.
The Hyundai Assurance program, the first of its kind for an automaker in
the U.S. auto industry, has been offered to Hyundai customers since
January 2009. WALKAWAY USA holds the exclusive U.S. distribution license
to the WALKAWAY program, which originated in Canada. Since its
introduction in 2000, WALKAWAY has made it possible for consumers to
walk away from over $35 million in automotive related debt and has
provided WALKAWAY retailers with a distinct competitive sales advantage,
as proven by the results of the Hyundai Assurance program. WALKAWAY USA
is a wholly owned subsidiary of EFG Companies, a Dallas-based, national
performance management company serving the retail automotive industry.
For more details on the Hyundai Assurance program, please visit http://hyundaiassurancepr.walkawayusa.com/.
About Hyundai de Puerto Rico
Hyundai de Puerto Rico is the authorized automotive distributor of
Hyundai vehicles in Puerto Rico. The dealer network includes 12
locations in Puerto Rico and 1 in St. Croix, USVI. For more information
about dealer locations, offers, product information, warranty and the
Hyundai Assurance program, please visit http://www.hyundaipr.com.
About WALKAWAY USA, LLC
WALKAWAY USA, LLC (http://www.walkawayusa.com/)
is a division of EFG Companies (http://www.efgcompanies.com/),
an industry leader in providing innovative performance management
solutions and technologies to the retail auto industry. WALKAWAY USA
markets and administers WALKAWAY Protection for Automotive
Financing. WALKAWAY is the First and Only Vehicle Return Program that
protects consumers from financial shortfalls arising from the
depreciation of new and used vehicles (negative equity).
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Hyundai de Puerto Rico
Ricardo M. García, 787-999-3333
rgarcia@hyundaipr.com
or
EFG
Companies
Jeff Beaver, 972-445-8336
jbeaver@efgcompanies.com
or
Environics
Communications
Jason Crawford, 202-296-2002 x115
jwc@ecius.net
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