Cellular South Announces Television Broadcast Schedule for "Y'all vs. Us" Reality Series on Wayne County, West Jones High School Football Teams

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    WHAT:   Cellular South today announced the television broadcast schedule
            for a 10-episode television reality series that will follow two
            rival high school football coaching staffs throughout the 2009
            season as part of the company's "Y'all vs. Us" integrated sports
            programming and customer engagement program.

            The half hour show, which begins on Saturday, Sept. 5 in seven
            television markets in Mississippi and Tennessee, will feature
            Wayne County Coach Marcus Boyles and West Jones Coach Scott
            Pierson along with members of their respective coaching staffs and
            focus on key players, weekly game preparation, strategy and
            personal story lines.

            Boyles is one of the most successful high school coaches in
            football-rich Mississippi during the last two decades and came off
            a stint last month as wide receivers coach for Team USA at the
            2009 International Federation of American Football Junior World
            Championship in Canton, Ohio.  Pierson has been head coach at West
            Jones since 2002 after a stellar seven-year stint as head coach at
            2A powerhouse Bay Springs.

            Moxie Pictures, an awarding-winning New York City-based
            documentary film company, is filming the series on location in the
            south Mississippi towns of Waynesboro, home of the Wayne County
            War Eagles, and Laurel, home of the West Jones Mustangs.
            Executive producer of the reality series and the overall "Y'all
            vs. Us" program is Young & Rubicam, Cellular South's New York
            City-based advertising agency.

            The 10 episodes of the "Head to Head" reality series will air
            multiple times in all seven television markets beginning on
            Saturday, Sept. 5.  All shows are 30 minutes in length and will
            air on designated stations and channels.

    WHEN:   Thursday, September 3, 2009
            2 p.m. - 2:15 p.m. CDT

    WHERE:  Satellite uplink, downlink coordinates for all television stations
            and FTP site link:
            http://www.keepandshare.com/doc/view.php?id=1354057&da=y
            (Note: 3:59 in length with slates; File Folder name: H2H
            teasers_Lg-6Ki-vbr.mov - QuickTime Movie)

B-ROLL:

    --  Sound clips from both coaches
    --  2-a-day practice sessions
    --  Excerpts from interviews
    --  Game highlights and action
    --  Stadium back drops and other video

    --  Crowd and sideline shots

    SATELLITE FEED:

    FEED 1
    WHAT: 15 minute uplink tape feed from Cellular South
    FEED DATE:  THURSDAY, SEPTEMBER 3, 2009
    FEED TIME:  2 PM - 2:15 PM CDT
    ANALOG COORDINATES: Galaxy 3C-04 (Orbital 95 degrees West)
    CARRIER: NA
    BANDWIDTH: 36 MHz
    DL FREQ: 3780 MHz (V)

    FEED 1
    WHAT: 15 minute uplink tape feed from Cellular South
    FEED DATE:  THURSDAY, SEPTEMBER 3, 2009
    FEED TIME:  2 PM - 2:15 PM CDT
    DIGITAL COORDINATES: AMC-03, Transponder K18-Slot 4 (Orbital 87 degrees
    West) KU Band
    DL FREQ:  12060.75 MHz V downlink
    SYMBOL RATE:  4.167 Msps
    DATA RATE: 6.400294 Mbps
    FEC:  5/6

SOURCE Cellular South

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