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McDonald's Invites Customers to Write and Submit Billboard Headlines for the New Angus Third Pounder Burger

For the first time in the Kansas City area, McDonald's is offering customers a chance to write and submit their own two-word billboard headlines. The billboards will be for the Angus Third Pounders, a new line of premium burgers that officially debuted nationally in early August. Selected headlines, along with the names of their authors, will cycle in 10-second increments during a 24-hour take-over of all 13 Kansas City area video billboards on Thursday, September 24, 2009.

Starting September 1, individuals interested in submitting their two-word headlines can do so at www.HonorAngus.com or they can text the key word "ANGUS," along with their name and two-word submissions to 47201.

Conceived by Kansas City advertising agency, Bernstein-Rein, this public billboard initiative, dubbed Honor Angus, is based on the agency's local Angus Third Pounder launch campaign that includes the punchy, two-word billboards currently running in the Kansas City area.

McDonald's new Angus Third Pounder burgers are the latest addition to McDonald's menu. Angus Third Pounder burgers come in three mouth-watering choices: the Deluxe, Bacon & Cheese, and Mushroom & Swiss. Each burger is made with a third-pound of juicy, 100 percent Angus beef and fresh, savory ingredients on a toasted bakery-style sesame seed roll.

"We're constantly aiming to bring tasty, new menu choices to our Kansas City customers," said Lisa Essig, Heart of America co-op president in Kansas City. "With the launch of the new Angus Third Pounder burger, we wanted to invite the public to write their own headlines that describe this great new menu item."

About McDonald's

McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local franchisees. For more information on McDonald's visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi enabled McDonald's U.S. restaurants.