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Beringer Vineyards Becomes Official Wine of PGA TOUR in 2010

NAPA, Calif. and PONTE VEDRA BEACH, Fla., Aug. 31 /PRNewswire/ -- Beringer Vineyards and the PGA TOUR announced today an official marketing partnership that designates Beringer as the "Official Wine of the PGA TOUR, Champions Tour and Nationwide Tour" beginning in 2010. The renowned Napa Valley vineyard becomes the first wine brand to partner with the TOUR.

As part of the partnership, Beringer will be offering unique tasting experiences at PGA TOUR tournaments during the 2010 season. There will also be in-store promotions throughout the country tied to Beringer wines, offering golf fans another way to enjoy a taste of Napa Valley.

"We're excited to partner with the PGA TOUR and offer golf fans throughout the country a taste of the Napa Valley with our wines," said Francesca Schuler, Beringer's Chief Marketing Officer. "We believe that PGA TOUR fans and Beringer wines are a natural fit - they both appreciate the pursuit of enjoyment and luxury in life."

The Beringer brand is an ideal complement to the PGA TOUR and the discerning demographic attending TOUR events across the country. As one of the most iconic wineries in the U.S., Beringer offers consumers quality and heritage at a variety of prices. Beringer will develop customized on-premise programs at tournaments and at select retail locations to showcase Beringer wines, building on the brand loyalty that TOUR fans consistently demonstrate.

"We are extremely pleased to partner with Beringer, which is widely recognized and highly respected for its outstanding wines," said Tom Wade, Chief Marketing Officer for the PGA TOUR. "We feel that this category is a great fit for the TOUR as it aligns extremely well with our fan base, and Beringer is an ideal partner for the TOUR."

The FBR Open in February 2010 has been targeted as the first event at which golf fans can savor the extraordinary range and quality of Beringer wines.

About Beringer Vineyards

No winery more thoroughly embodies the timeless appeal and seductive flavor of Napa Valley than Beringer Vineyards, Napa's benchmark producer since its establishment in 1876. Now in its third century of crafting classic wines from Napa's finest appellations and vineyards, Beringer today is guided by Winemaker Laurie Hook, with the supportive collaboration of celebrated Winemaster Emeritus Ed Sbragia. Their wines speak eloquently of Beringer's rich heritage while offering cutting-edge quality and contemporary elegance. www.beringer.com.

About the PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to expand the PGA TOUR domestically and internationally so as to substantially increase player financial benefits while maintaining our commitment to growth in charity and integrity to the game.

In 2009, the PGA TOUR, Champions Tour and Nationwide Tour together will compete in 100 events offering more than $350 million in prize money. Tournaments will be held in 10 countries outside the U.S. and in 35 states.

In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR's web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.

    Contact:  Elizabeth Hooker                           Chris Smith
              Beringer Vineyards                         PGA TOUR
              (707) 299-3268                             (904) 273-3379
              elizabeth.hooker@am.fostersgroup.com       csmith@pgatourhq.com

SOURCE Beringer Vineyards