Published: August 27, 2009
Crocs, Inc. Goes Retro with Debut of New Footwear Collection
NIWOT, Colo. - (BUSINESS WIRE) - Known for bringing innovative footwear to market, Crocs, Inc. (NASDAQ:
CROX) today announced its newest iconic style - the Crocband. The next
generation of Crocs' celebrated Beach and Cayman
styles, the Crocband
Collection combines the very best features of Crocs original designs
including world renowned comfort with the timeless appeal of retro
sneakers.
Retro sneakers have long been associated with movements around
expression, independence and liberation. The Crocband is no exception as
it takes the expressive nature of Crocs shoes and infuses the youthful
and optimistic spirit captured in hip, retro designs. Features of the
Crocband include:
-
A unique clog style with a sporty midsole and vulcanized band at an
affordable price ranging from $29.99 to 39.99
-
Holes for Jibbitz shoe charms for personalization, a must for
expressive pop footwear
-
Fully-molded Croslite material construction providing lightweight
cushioning and maximum comfort
-
Croslite material heel strap for a secure fit
-
A variety of expressive color combinations including black, bubblegum,
navy, red, white and lime
"Crocs iconic clog styles have been part of our brand since day one,"
said John Duerden, president and CEO of Crocs, Inc. "The Crocband
Collection allows us to celebrate this heritage, but with an updated
style relevant to today's trends. It provides a new look to a Crocs
classic, giving all our retail channels a fresh look we are confident
consumers will quickly snap up."
The Crocband Collection's distinct clog style will have limited
availability throughout this holiday season with an expanded collection
debuting next spring. Crocs fans of all ages can express their
personality with this new, iconic shoe which is available in sizes
child's 6/7 - junior 3, women's 4-12 and men's 4-12. The Crocband
Collection is available for purchase online at www.crocs.com
and at select national retailers including Dick's Sporting Goods,
Dillard's, Nordstrom and Journeys this fall. For more information,
please visit www.crocs.com.
About Crocs, Inc.
Crocs, Inc. is a designer, manufacturer and retailer of performance
casual footwear for men, women and children under the Crocs brand.
All Crocs brand shoes feature Crocs' proprietary closed-cell resin,
Croslite , which represents a substantial innovation in footwear. The
Croslite material enables Crocs to produce soft, comfortable,
lightweight, superior-gripping, non-marking and odor-resistant shoes.
These unique elements make Crocs footwear ideal for casual wear, as
well as for professional and recreational uses such as boating, hiking,
hospitality and gardening. The versatile use of the material has enabled
Crocs to successfully market its products to a broad range of consumers.
Crocs shoes are sold in more than 120 countries and come in a wide
array of colors and styles. Please visit www.crocs.com
for additional information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6037291&lang=en.
Crocs Footwear
Shelley Weibel, 303-848-7197
sweibel@crocs.com
or
Linhart
PR
Elexis Lewis, 303-951-2557
elewis@linhartpr.com
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