Published: August 26, 2009
DIRECTV Mas Launches A Toda Musica TV (ATM), An Exclusive Music Video Channel Created For Lovers of Mexican Regional Music Living in the U.S.
EL SEGUNDO, Calif. - (BUSINESS WIRE) - DIRECTV Mas , DIRECTV's Spanish- and English-language programming
service, today launched A Toda Musica TV (ATM), an exclusive music video
channel created for lovers of regional Mexican music living in the U.S.
The launch event for the channel will be part of the monitorLATINO music
conference in Los Angeles at the Pacific Palms Resort where the
legendary regional Mexican group, Los Tigres del Norte will serve as
"Padrinos" (Godfathers) for the channel. ATM is a music channel that
brings the best of the Mexican Regional genre both from Mexico and the
U.S. including Norteno, Banda Sinaloense, Duranguense, Sierreno, De
tierra Caliente, Balada Grupera, Regional Hip Hop, Mariachi, Tropical
and Tex Mex.
"DIRECTV Mas is proud to bring A Toda Musica TV to our customers; we
searched for a long time to bring the absolute best regional Mexican
music video channel available in the industry," said John de Armas, vice
president of Mas and International. "Now, our customers can exclusively
experience quality and highly entertaining regional Mexican content in a
very intimate setting with the most popular titles and artists. ATM by
far surpasses any other music channel in the marketplace today."
"There is nothing bigger in music today, English or Spanish, than
Mexican Regional music. It is so popular, that the artists and the bands
that play this music throughout the U.S. perform about 200 concerts per
year, per band," stated Guillermo Santiso, founder and CEO of ATM.
"Regional Mexican music accounted for more than 46 percent of all Latin
music sales in 2006 and 57 percent in 2007 and it continues to climb,
which clearly shows the importance of creating a channel like ATM."
Some of the most popular ATM programming includes:
Videometro - This program
presents the top twenty songs of the Mexican Music genre with insights
of the hottest artists and most popular songs.
Arriba Y Arriba - A music
video show of the most rhythmic and danceable Mexican Music presented by
a DJ.
Que Hay de Nuevo - A music
video show with a mix of classics and the most recent musical material
debuting in the market.
Buenas Noches - A selection
of the most romantic and mood setting Mexican music for those wanting to
relax and enjoy a moment of romance.
De Gira. - A selection of
the most exciting concerts, including backstage gossip, of popular
artists of this genre performing in the United States.
Give me Five - This program
will feature artists presenting their favorite playlists.
Videografia - This
program will present a retrospective of recognized groups of the genre
looking into their past and their quest for success.
El Canto del Gallo - This
program will present classical inspirational songs to start the day.
The official ATM launch event will be a part of the monitorLATINO Music
Conference in Los Angeles tonight during the Noche de Gala
"monitorLATINO Excellence Awards" starting at 10 p.m. Los Tigres del
Norte along with executives from both DIRECTV Mas and ATM will be
present for this long-awaited launch. For press credentials please call
the contacts listed below.
ATM programming on DIRECTV Mas is now available nationwide for viewers
on channel 415. For more information about DIRECTV or ATM, please call
1-866-501-1Mas (627).
About DirecTV Mas
DIRECTV Mas offers the widest array of Spanish and English-language
programming available and the latest satellite technology, all combined
to provide viewers with digital-quality picture and sound at competitive
prices. The service provides access to more than 55* Spanish-language
channels including top programming from Mexico, Central and South
America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Mas
programming offers sports, movies, music, news and educational networks,
and access to more than 220 English-language channels of DIRECTV
programming, featuring the largest selection of pay per view choices and
sports programming available. For pricing please visit DIRECTVMas.com or
call 1-866-501-1Mas (627).
*Includes English-Language broadcast channels with alternate Spanish
audio
About ATM:
ATM brings only the best of the Mexican music: the classics, the most
popular and also the future stars (including all its subgenres: Norteno,
Banda Sinaloense, Duranguense, Sierreno, De tierra Caliente, Balada
Grupera, Regional Hip Hop, Mariachi, Tropical and Tex Mex). It is the
music channel created in the US for lovers and fans of the Mexican music
living in the US. ATM is aimed to the Mexican Regional Music lovers,
mostly Mexican and also from all other nationalities, who came to the US
and enjoy the original Mexican music but mostly bask from the songs,
sounds and dancing created now in the US. It presents not only the best
music videos and the most entertaining hosts, but also includes the
participation of the top stars of this kind of music. It includes a
great variety of shows, from presenting the top and most popular songs
to special shows covering the great concerts of the stars (including
back stage production).
DIRECTV, Inc.
Naomi Rodriguez, 310-964-4683
nkrodriguez@directv.com
or
Hispanic
USA
Diana Delgado, 305-441-5334
diana@hispanicusa.net
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