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Tahitian Noni International Announces New Vice President of Global Marketing

PROVO, Utah - (BUSINESS WIRE) - John Wadsworth, founder and president, today announced the appointment of Jeff Wasden as the new vice president of global marketing for Tahitian Noni International (TNI - www.TahitianNoni.com). Jeff will become a part of the executive management team and is an integral part of Mr. Wadsworth's strategy of organizational realignment that includes a refocus of resources, time, and energy on the core strengths that made TAHITIAN NONI Juice the number-one selling nutritional supplement in the world.

Jeff Wasden comes to TNI with rich corporate and industry experience, having most recently served as chief executive officer of Northwest Cosmetic Labs. Jeff has also served as the vice president of worldwide marketing for Melaleuca. He worked closely with top management and distributors to double company sales in five years. He has also managed businesses and brands for The Coca-Cola Company, Heinz USA, DDB Advertising and Fahlgren Advertising. He holds a master's degree from Northwestern University.

"Jeff will bring an amazing depth of experience, diversity, and expertise to everything we do here at Tahitian Noni International," stated Wadsworth. "Together with our current richly talented management base, they have the ability to take us to our next major milestone. TNI's stated mission is to bless the whole earth with the natural goodness of TAHITIAN NONI, and our commitment to this mission is stronger than ever. We will continue to push forward aggressively to build the Tahitian Noni brand so that everyone, everywhere, can experience the benefits of Tahitian Noni products."

About the Company

Tahitian Noni International is a global, research-driven products company that was the first to introduce the benefits of noni to the world outside Tahiti. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Germany, Tahiti, Japan, and China, and sales offices in more than 30 countries worldwide.

Tahitian Noni International
Andre Peterson, 801-234-1401
Director, Public Relations
andre_peterson@tni.com