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Cacique Intimates Debuts Revolutionary Back Smoothing Bra

In stores August 2009, Cacique's new Back Smoothing Bra features a patent-pending design with new LYCRA 2.0 garment technology to enhance comfort, stretch and recovery and fit retention.

In a dynamic study conducted by a leading women's/lifestyle magazine, 85% of women surveyed agreed the "bra smoothed out my back" while 82% agreed that it "provided a sleek fit." Overall the bra was rated "excellent/good" by 80% of the panel respondents. An impressive 77% of those surveyed said they would recommend this full coverage bra to their friends.

In addition to solving the age-old problem of an all-around sleek silhouette, the Back Smoothing Bra was also highly rated for its "soft fabric, durability and overall style/appearance" , with its seamless construction garnering an "excellent/good" rating of 96%.

"Lane Bryant is confident that women will love their silhouettes the first time they try on the Back Smoothing Bra," says Brian Woolf, President of Lane Bryant and Cacique. "No one knows a woman's body better than Lane Bryant and we're dedicated to making all women feel beautiful. This bra is designed to fit and flatter every woman's figure - from front to back."

The bra comes in basic colors (black, sugar and cafe mocha) that retail for $40. A fashion print (faux lace print) retails for $44 and will be available in the near future. Available in sizes 36C-46DDD.

Cacique plus-size intimate apparel can be found in Lane Bryant and Cacique stores nationwide as well as online at lanebryant.com and cacique.com. All Lane Bryant and Cacique stores are staffed with Fit Experts who gladly provide a complimentary in-store fitting that ensures every customer leaves with the perfect bra for their body type.

About Cacique:

Cacique is the premier intimate apparel leader for plus-size women. The collection includes bras, panties, shapewear, sleepwear, corsets and camis in a full plus-size range. With basic everyday styles and sexy fashion pieces, Cacique offers the perfect fit for every woman. Cacique is a subsidiary of Charming Shoppes, Inc. and can be found exclusively at Lane Bryant and Cacique stores nationwide as well as online at lanebryant.com and cacique.com. Please visit cacique.com or lanebryant.com for store locations and trend information. LYCRA fiber and 2.0 garment technology are trademarks of INVISTA.

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Kristyn Wilson, 614-932-9950
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