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Florikan Partners with Sun Gro to Distribute Controlled Release Fertilizers Throughout North America

SARASOTA, Fla. - (BUSINESS WIRE) - Florikan ESA will form a strategic joint venture with Sun Gro Horticulture to distribute its Controlled Release and Water Soluble Fertilizers to the professional horticulture industry in North America. The venture will operate under the name Florikan Specialty Plant Nutrition and will be operated and managed in Sarasota, FL. Florikan and Sun Gro are combining their sales forces to represent Florikote and Nutricote fertilizers. Florikan will retain its controlled release fertilizer manufacturing and distribution operations independent of Sun Gro.

As part of its refocused effort, Florikan will cease carrying plastics products manufactured by ITML, Amerikan, Ginegar, and others. "Florikan has sought to restructure and streamline its product offering since the introduction of its Florikote technology in 2007," says Ed Rosenthal, Founder of Florikan.

Florikan is also pleased to announce that its fertilizer blends will now be available through the following distributors in the Southeast and FL: Gro-South, Graco, BWI, Growers Service Supply, Cassco, B&T, Atlas Peat, Florida Potting Soils, Regal Chemical, and Wholesale Landscape Supply.

Florikan will now offer TechniGro water soluble fertilizers. Technigro is the finest quality, mill-ground water soluble product on the market. It is available with any chelated minor nutrient and can be custom blended with a 20 ton order. Florikan is offering attractive promotion pricing so please ask your sales representative or call customer service at 800-322-8666.

Company Profiles

Florikan ESA Corporation was founded in 1981 in Sarasota, FL with the mission to bring more efficient growing practices to the horticulture industry. Florikan has grown to become the largest distributor of Nutricote fertilizers in North America and has recently developed Florikote, a controlled release technology used in its Staged Nutrient Release (SNR) Blends with Nutricote. Florikan's patented SNR Blending technology has earned the National Society of Professional Engineers Most Innovative New Product Award (US Small Business Category). Florikan prides itself on its 28 year commitment to sustainability through the continued development of products and technologies that reduce the horticulture industry's environmental footprint.

Sun Gro was founded in 1929 in Vancouver, BC and has grown to become North America's largest producer of sphagnum peat, and the largest distributor of peat moss and peat and bark-based growing media to professional plant growers in the US and Canada. Sun Gro sells its professional products primarily to greenhouse, nursery and specialty crop growers, as well as to golf course developers and landscapers. Sun Gro's current fertilizer product offering includes Multicote, Nutricote in the Western United States, Technigro^® and SunTrace. Sun Gro also sells peat moss and peat-based growing mixes to retail customers.

Florikan ESA, Sarasota
Tiffany Shrier, 941-377-8666
www.florikan.com