Church's Chicken Brings a Glimmer of Economic Sunshine to Atlanta, Georgia, Community with Another 'Random Act of Goodness'

      

"We kicked off the Random Acts of Goodness in San Antonio, where Church's was founded," said Agadi. "Now it's time to spread the goodwill in Atlanta, the place we've called home for many years."

Since the Random Acts of Goodness began, executives from Church's Chicken have traveled across the nation giving away thousands of cash to customers as a way to say "thank you." One of the largest chicken chains in the world, Church's has experienced six consecutive years of sales growth globally.

So far, Church's executives have personally handed out almost $20,000 to customers across the nation from many walks of life, including students, nurses, retired senior citizens, mothers and teachers. The brand is challenging industry peers to pay it forward in authentic gestures that resonate with the community. In a time like this where most families are struggling due to the down economy, Church's is focusing its efforts on helping people where they need it most: their wallets.

"The small act of giving away $1,000 can make a big impact on someone's life by helping them to pay rent, medical bills, loans and other bills," Agadi added.

Paula Salas, the first Random Act of Goodness recipient in San Antonio, is a 5^th grade teacher who planned to use the money to help decorate her classroom. Sarah Rembert, a medical clerk in Birmingham, Alabama, was another recipient and said she would use the money to pay for school expenses for her daughter. Marzetta Tolber, a student at Virginia College, said she would use the money to pay off some of her student loans. Bonnie Purwal who was recently laid off in Houston, was another recipient.

In addition to giving away cash to a customer on August 14th, Agadi will announce an additional act to give a boost that will positively affect hundreds of local Atlanta school students, parents and teachers in time for back-to-school season. Agadi will announce details of the effort at the Atlanta store location, where he will appear to surprise the unsuspecting Church's customer.

"Church's Chicken has had great fortune globally, and the Random Acts of Goodness represents our way of giving back to the people in our loyal Atlanta community," said Agadi. "With the finale of the campaign, I want to make it really special, focusing on the students of Atlanta."

Church's is dropping clues about where this $1,000 "no-strings" Random Act of Goodness will occur in Atlanta on their Twitter@ChurchsChicken page. Church's has challenged its customers to show that they know "what good is" by uploading their random acts of goodness via tweets, video, podcast or photos on the brand's Twitter page. As the finale gets closer, the brand will post more detailed Twitter clues of the location, finally giving out the exact address on the hour of the giveaway.

About Church's Chicken

Founded in San Antonio, Texas, in 1952, Church's Chicken is a highly recognized brand name in the QSR sector and is one of the largest quick-service chicken concepts in the world. Church's Chicken serves freshly prepared, high quality, flavorful chicken and tenders with signature sides and hand-made from scratch biscuits at low prices. Church's differentiates from its competitors in care and attention given in preparation of food and is positioned as the Value Leader in the Chicken QSR category. As of July 2009, the Church's system consisted of more than 1,650 locations worldwide in 22 countries, with system sales approaching $1.2 billion. For more information on Church's Chicken, visit www.churchs.com.

m strategies inc. for Church's Chicken
Justine Tippens, 214-741-2100
Justine@mstrategiesinc.com
Twitter@ChurchsChicken