NEWS

WIRES

OTHER

Orangesmile.com Survey on 2009 Trends: Females and Oldies Becoming 'Goldies' for Online Travel Market

TREND 1: Women are becoming majority-group in travel reservations made online.

In 2009, females reach the psychological milestone of 50% of the total bookings. That founding is quite interesting, considering the fact that in 2006 the gender distribution was fixed as 51.3/48.8% in favor of male-made bookings. We expect the trend to continue reaching 51.1% of female-made bookings in 2011.

The survey revealed four major reasons that drive this trend.

1. Women, as a consequence of a global feminization, are becoming more active in their business sphere and, moreover, are more often traveling alone.

2. Despite an average female income is still lower than male' one, female' average salary is growing faster.

3. Women are closing the gap in acquaintance with internet technologies.

4. The fact, that women are responsible for family travels, empowers the abovementioned reasons.

TREND 2: Adults 55-plus are opening up and start using online travel centers intensively.

The strongest trend discovered is: the share of senior travel bookers is rapidly growing. While in 2006 the senior-made booking share was 13.9%, in 2008 we recorded the share of 16,7%, whereas in the current year 2009, we expect it to reach the level of 18,5%. The three-year increase is quite dramatic: 32%. Our predicted share of seniors in 2011 equals to 21.5%.

There are 4 major influences of this trend:

1. Growing acquaintance (of the previously under-represented seniors) with the Internet. 2. Population is aging in general.

3. The internet-aware 'young' newcomers are jumping into the 55-plus category.

4. Social factors, such as relatively stable income, increasing quality of medicine support and social care.

Concluding, the global trends on feminization, aging and growing internet-awareness of previously under-represented seniors and females, influence rapid increase of the share of the these two population groups in travel reservations made online.

Women and oldies are the 'goldies' for online travel market? It seems to be true, since these trends expected to continue at least until the year 2030.

OrangeSmile Tours, (http://www.orangesmile.com/) as a part of IVRA Holding, headquartered in Eindhoven, develops and provides B2C online-solutions for tourists sectors. IVRA Holding also operates design bureau Zoeprits.ru (http://www.zoeprits.ru/) and marketing bureau Site-promotie.com. (http://www.site-promotie.com/)

SOURCE OrangeSmile Tours