Published:
eZanga to Offer Contextual Advertising
MIDDLETOWN, Del. - (BUSINESS WIRE) - eZanga
Inc. (www.eZanga.com),
a search engine and online advertising company, has added contextual
advertising to its suite of offerings, expanding beyond its current
search engine marketing services.
eZanga's contextual advertising technology uses geographic and
demographic targeting, allowing advertisers to specify their target
audiences based on their marketing goals. Using the system, advertisers
are able to target text, graphics, rich media, pop under or interstitial
ads with keywords, locations, time/day targets and channels of interest.
Ad design and creation services are also available to advertisers.
eZanga offers pay-per-click, pay-per-view and pay-per-visit models for
eZanga Contextual customers.
Advertisers who sign up to use eZanga Contextual for their online
advertising needs can track their campaign results through eZanga's ROI
tracking and detailed reporting system. The technology also allows
eZanga clients to outbid for the most converted keywords, sites and
channels while removing those that are ineffective to the campaign.
Publishers can also sign up to be incorporated into the eZanga
Contextual system.
"Successful marketing campaigns are never isolated," said Richard K.
Kahn, CEO of eZanga. "Instead, they are made up of efforts that work in
unison with one another. Through eZanga Contextual, we are allowing our
current and future clients to run more integrated online marketing
campaigns that will be more impactful for their bottom line. In the
future, we look to expand our service offerings further to build on our
capabilities."
About eZanga, Inc.:
Delaware-based eZanga (www.eZanga.com)
provides online advertisers with local, regional and national
advertising focused on generating high return on investment. eZanga
offers SEM, PPC and contextual advertising solutions. eZanga also
operates a search engine, which is powered by proprietary technologies
that take advantage of Meta search by retrieving search results from
multiple search engines and re-ranking and displaying the most relevant
results without duplication. eZanga is an Inc 500 company and was deemed
Delaware's fastest growing company by Inc Magazine in 2008.
Trylon SMR
Gina Preoteasa, 212-725-2295
gina@trylonsmr.com
or
Matthew
Caldecutt, 212-725-2295
matthew@trylonsmr.com
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