paysafecard and BT team up to launch mobile money service for eCommerce

London / Vienna 3rd August 2009: International payment provider paysafecard has teamed up with BT, to give 70 million mobile users the chance to buy online by charging the purchase to their mobile phone. The scheme launches with all of the UK's major mobile operators which include Vodafone, O2, Orange, T-Mobile and 3. Mobile users will be able to spend at any of paysafecard's 2,700 integrated websites, without ever having to disclose their financial details.

BT's agilemedia team and service provider Dialogue Communications have been working with paysafecard to deliver the service to address this rapidly developing market. From the outset, the design brief was to make the user journey simple and convenient, while conforming to the UK mobile industry standard Payforit.

Until paysafecard pioneered the prepaid voucher for online payments, consumers across Europe without a credit or debit card were typically excluded from online shopping. Now with this additional functionality, anyone with a mobile phone has a simple, safe and convenient way to pay online.

David Hunter - UK CEO, said "This is a great team effort between, BT agilemedia, Dialogue, paysafecard and the mobile operators. Millions of people could potentially benefit from the ability to pay online without plastic. Many for the first time, which is incredibly exciting."

Mike Steel - Head of Business Development (Participation Media) at BT agilemedia, said, "This project has been an innovative example of how to use the Payforit scheme for online purchases.  The use of frictionless payment methods such as Payforit, provide exciting opportunities for all players in the value chain in the coming months."

As well as being available via 70m mobile phones, paysafecards and vouchers are available at over 20,000 local PayPoint shops throughout the UK. paysafecard is accepted at websites ranging from airlines, to games, music downloads and telephony, enabling web-shoppers to make purchases on the Internet in a matter of seconds, without disclosing bank or credit card details.

About paysafecard: Over the past nine years, paysafecard have established itself as Europe's favourite prepaid payment method for e-commerce. It is available in 20 countries throughout Europe. The payment solution is designed for users who don't have a credit or debit card or who don't want to disclose their financial details online. Users simply authorise a payment by entering the vouchers unique security code. Thousands of e-businesses are benefiting from new customers by offering this safe and and easy-to-use payment solution. Paysafecard is available in £10, £25, £50 and £75 e-vouchers at more than 230,000 outlets across Europe and South America. In March 2009 the group was awarded 'Best Prepaid Company outside the USA' by the global prepaid industry publication Paybefore. For more information, please visit www.paysafecard.com

About BT agilemedia
BT agilemedia is a communications and payments specialist division of BT Wholesale, based in Holborn, London.  We specialise in services that help consumers interact with media, charities, businesses and each other, via IVR, mobile and online channels. Our products are used to make interaction easy, transactions simple and payments frictionless - service that assist consumer participation. Organisations that use our services include all the main UK TV and radio broadcasters, Communications Service Providers, charities, dating companies, magazine and web publishers.  For more information call 0800 731 3050.

About BT Wholesale
BT Wholesale provides services to more than 700 communications providers helping the UK to become the world's most competitive communications marketplace.  It is a line of business within BT Group, one of the world's leading providers of communications solutions and services operating in over 170 countries.

In the year ended 31 March 2009, BT Wholesale generated £4.6 billion in revenue. Today it employs over 3,000 people and provides next generation network services and solutions including broadband, integrated data and connectivity, conveyance and bulk transit, contact centre solutions, converged voice, wireless data and mobility, hosted applications, managed network solutions and white label managed services.

We're here to help communications providers to expand their portfolio, and take it into the next generation world to meet the challenges of new markets and new opportunities, sharpen their competitive edge, reduce their cost base and attract and inspire new customers.

About Dialogue Communications
Dialogue was established in 1994 and has its headquarters in Sheffield, UK and offices in London, Sydney, Australia, and Cape Town, South Africa.

Dialogue Communications is a world leader in mobile messaging, mobile billing and specialises in the development and operation of value added mobile solutions for an international market.  For more information please visit www.dialogue.net