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Dow Jones Wins South African Tourism Contract for Media Analysis, Measurement and Evaluation

LONDON, July 28 /PRNewswire-FirstCall/ -- Dow Jones & Company, a News Corporation company (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com), has signed a three-year agreement with South African Tourism to provide mainstream, Web and social media monitoring, evaluation and strategic analysis in support of the organisation's work in promoting South Africa as a destination for international business and leisure travel, particularly as the country gears up to host one of the biggest sporting showpieces on the planet, the 2010 FIFA Soccer World Cup(TM).

Dow Jones will provide media intelligence across South African Tourism's 15 target markets: South Africa, Kenya, Nigeria, Southern African Development Community (Botswana, Mozambique), Australia, China, India, Japan, France, Germany, Italy, Netherlands, UK and USA, in eight languages (English, Italian, Chinese, Japanese, German, French, Dutch and Portuguese).

"The next three years is a hugely important period for South African Tourism. With more than 450,000 people expected to travel to the 2010 FIFA World Cup(TM), combined with billions more watching on television, the eyes of the world and its media will be on South Africa. It was therefore imperative to select the right partner for media monitoring, analysis and evaluation," said Roshene Singh, chief marketing officer of South African Tourism. "We were truly impressed with Dow Jones's unique combination of global reach with extensive local content. In addition, Dow Jones impressed us with its strategic thinking, the functionality of its technology and most importantly, its understanding of our brand and business needs."

"South African Tourism has an unmatched platform on which to promote South Africa to the world over the next three years," said Martin Murtland, managing director, Dow Jones PR & Corporate Communications Solutions. "Dow Jones is well placed to assist South African Tourism in meeting the communications challenges and opportunities that will arise in the coming months. News, information and opinion travel with greater speed and reach more people in less time than ever before. Dow Jones tools will enable South African Tourism to monitor, analyse and evaluate mainstream and social media in its target markets, in up to eight languages. South African Tourism's marketing and communications initiatives will be informed by Dow Jones tools to analyse trends and spot opportunities from conversations taking place around South Africa as a travel destination, allowing it to shape and refine communications campaigns over time."

For more information about Dow Jones Enterprise Media Group, visit www.solutions.dowjones.com.

ABOUT DOW JONES

Dow Jones & Company (www.dowjones.com) is a News Corporation company (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.

ABOUT SOUTH AFRICAN TOURISM

South African Tourism (www.southafrica.net) is the national tourism agency responsible for the marketing of South Africa as a preferred travel destination. It is headed up by Chief Operating Officer and acting Chief Executive Officer, Ms. Didi Moyle.

SOURCE Dow Jones & Company