Published: July 21, 2009

Media Advisory: Sears Celebrates America's Older Generation With a Senior Day Event, 10 Percent Savings for Customers 60 Years and Older

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CHICAGO, July 21 /PRNewswire/ --

    WHAT:         To celebrate the lives of older Americans, Sears is


                  extending 10 percent savings on all regular and sale
                  merchandise to customers 60 years and older for a one-day
                  only Senior Day Event. What's more, Sears is also extending
                  an extra five percent savings on regular and sale
                  electronics merchandise.

    WHEN:         Tuesday, July 21, 2009

    WHY:          Sears understands that in light of today's economy and
                  most seniors being on a fixed income, it's important to
                  give seniors the savings and opportunities for their
                  dollars to go further.

    HOW TO SAVE:  To take advantage of these senior savings, qualified
                  customers need to bring a valid ID as proof of their age.
                  Discounts are only available at Sears stores in the USA,
                  valid Tuesday, July 21, 2009 and not to be combined with
                  any other offer, coupon or associate discount.

                  Exclusions apply:  Savings off regular and sale prices
                  apply to merchandise only. Not valid on clearance,
                  closeout, special purchases, everyday great price items,
                  price drop items, introductory offers, Lands'End
                  merchandise, Sony DSLR, lenses, accessories, video game
                  systems, iPod, DVD movies, CDs, converter boxes, Goodyear
                  tires, weber grills, Sealy Union LTD, Sealy Alford,
                  Sertapedic Oak Park, Sertapedic Greenville Limited,
                  Electrolux, LG, air conditioners, dehumidifiers, water
                  heaters, baby gear, nursery furniture, Celestial Star
                  diamonds, Sears.com, Kmart.com, Landsend.com, Sears Auctions
                  on Ebay, Outlet Store purchases, catalog orders, wire
                  transfers and protection agreements, Sears licenses business
                  including pharmacy, beer and wine.

SOURCE Sears Holdings Corporation