Published: July 21, 2009
EveryCarListed.comSM, Powered by Superpages.com, Becomes the Only All-Video Car Listing Site and One of the Only Car Listing Sites Providing Free Videos
DALLAS - (BUSINESS WIRE) - Idearc
Media LLC, home to Superpages.com
and publisher of the Verizon Yellow Pages, today announced that its
Internet site EveryCarListed.comSM
has launched one million vehicle videos on its free automobile listing
site. The videos are provided to each listing for free, and by year end,
EveryCarListed.com will launch videos to the remaining listings creating
the only all-video vehicle listing site in the nation.
The vehicle videos simulate a trip to the dealer by providing consumers
a "walk around" experience while a voice-over describes the car
features. View this video of a 2007
Hummer H2. According to comScore, in November 2008, 146 million
Americans viewed 12.7 billion online videos.
"Online videos are becoming part of the buying process," said Briggs
Ferguson, Internet President at Idearc Media. "Videos touch consumers'
senses and enhance the buying experience, which in turn provides dealers
and for sale by owner listings more quality leads from
EveryCarListed.com."
EveryCarListed.com, which launched in August 2008 and was acquired by
Idearc Media in February 2009, has more than 2 million dealership and
"For Sale by Owner" listings. Vehicle listings on the site are current
and updated daily through EveryCarListed.com's agreements with Original
Equipment Manufacturers (OEM). When inventory changes at local
dealerships, the OEM relationship ensures the most up-to-date vehicle
information is posted to EveryCarListed.com.
Superpages.com features a new "Cars" destination tab at the top of the
home page, allowing consumers to shop for vehicles within the site.
According to comScore, the Superpages.com network has more than 27
million unique visitors a month and ranks 27th in the top 50
U.S. Web properties.
"With Superpages.com's traffic and EveryCarListed.com's content, we are
creating a powerful automobile sales arena," said Ferguson. "These sites
will provide a venue for dealers to take advantage of exclusive
advertising opportunities that will bring more consumers to their
dealerships."
On the EveryCarListed.com site, consumers can search listings by make,
model, fuel economy and many additional preferences. Automobile dealer
inventories are listed at a basic service level at no charge to the
dealer. The site also offers new vehicles from franchised dealers, and
"For Sale by Owner" listings free of charge.
The EveryCarListed.com video technology, provided through Digital
Motorworks, Inc., is the Liquidus Video Platform. Liquidus offers a
unique real-time video capability that ensures vehicle information is
always fresh and up-to-the-minute for every dealer and every vehicle.
Certain statements included in this press release and the hyperlinked
materials constitute forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These
forward-looking statements reflect Idearc management's current views
with respect to Idearc's financial performance and future events with
respect to its business and industry in general. Statements
regarding Idearc's exploration of alternatives related to its capital
structure are forward-looking statements. Statements that include
the words "believe," "will," "anticipate," "foresee," and similar
expressions identify forward-looking statements. Idearc cautions
you not to place undue reliance on these forward-looking statements. The
following important factors could affect future results and could cause
those results to differ materially from those expressed in the
forward-looking statements: (i) that the bankruptcy filing and
the related cases disrupt current plans and operations; (ii) risks that
Idearc's business could suffer from the loss of key customers, suppliers
or personnel during the pendency of the bankruptcy case; (iii) risks
that Idearc's plan of reorganization fails to obtain the requisite
approval from the claim holders entitled to vote on the plan; (iv) risks
that Idearc will be able to maintain sufficient liquidity for the
pendency of the bankruptcy cases; (v) risk that the bankruptcy court
rejects Idearc's plan of reorganization; (vi) limitations on Idearc's
operating and strategic flexibility during the pendency of the
bankruptcy cases; (vii) risks related to a long and protracted
restructuring; (viii) risks related to Idearc's declining print revenue,
including a reduction in customer spending resulting from the current
economic downturn; (ix) changes in Idearc's competitive position due to
the competition from other yellow pages directories publishers and other
traditional and new media and its ability to anticipate or respond to
changes in technology and user preferences; (x) declining use of print
yellow pages directories; (xi) changes in the availability and cost of
paper and other raw materials used to print directories and reliance on
third-party printers and distributors; (xii) increased credit risk
associated with reliance on small- and medium-sized businesses, in
particular in the current economic environment; (xiii) changes in
operating performance; (xiv) Idearc's ability to attract and retain
qualified executives; (xv) Idearc's ability to maintain good relations
with its unionized employees; (xvi) changes in U.S. labor, business,
political and/or economic conditions; (xvii) changes in governmental
regulations and policies and actions of regulatory bodies; and (xviii)
risks associated with Idearc's obligations under agreements entered into
with Verizon in connection with the spin-off. For a discussion of
these and other risks and uncertainties, see Idearc Inc.'s periodic
filings with the Securities and Exchange Commission, which you may view
at www.sec.gov,
and in particular, Idearc Inc.'s Annual Report on Form 10-K.
About Idearc Media LLC
Idearc Media LLC, a subsidiary of Idearc
Inc. (Pink Sheets:IDARQ), delivers products on multiple platforms to
help consumers find the information they want, wherever they are.
Idearc's multi-platform of advertising solutions include Verizon Yellow
Pages, Verizon White Pages, Verizon Yellow Pages Companion
Directories, FairPoint Yellow Pages, FairPoint Yellow Pages Companion
Directories, Superpages.com,
Switchboard.comSM,
LocalSearch.comSM,
Superpages
MobileSM and SuperpagesDirect direct mail products. For
more information, visit www.idearc.com.
(IDAR-G)
About EveryCarListed.com
EveryCarListed.com the nation's largest all video free-listings Web site
for automobiles, designed to contain all new and used vehicles for sale
in the U.S. Its business model is like that of the Yellow Pages, which
has a highly utilized model of free listings. Including all dealer
inventories at a basic service level free of charge and allowing all
"For Sale by Owner" listings to be placed for free, EveryCarListed.com
creates a powerful automobile marketplace. Millions of current vehicle
listings, updated daily, and agreements with Original Equipment
Manufacturers (OEMs) as well as GM Certified Used Vehicles and other
strategic partners, ensure that when inventory changes at local
dealerships, the most up-to-date vehicle information will be posted to
the Web site. For more information visit www.EveryCarListed.com/corp.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6010580&lang=en
Idearc Media
Lisa Vilfordi, 972-453-3916
lisa.vilfordi@idearc.com
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