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Ty Teenie Beanie Babies are Back!

OAK BROOK, Ill. - (BUSINESS WIRE) - Ty has once again teamed up with McDonald's to bring back one of their most popular Happy Meal toys ever, Ty Teenie Beanie Babies plush toys, in celebration of the Happy Meal 30^th Birthday. In honor of this special commemorative event, Ty is introducing Teenie Beanie Babies 2.0 , an interactive play-online version of the popular Teenie Beanie Babies McDonald's customers have both loved and collected over the years.

Starting on July 17^th through August 13^th, McDonald's customers will receive one of 30 Ty Teenie Beanie Babies plush toys with their Happy Meal purchase. The 30^th Birthday Collection will include a variety of the original Beanie Babies 2.0 plush characters such as Chill the Penguin, and Pico the Dog, and McDonald's exclusive characters, including Ronald McDonald and Grimace.

Each Teenie Beanie Babies plush toy features a Ty red heart logo hang tag with its name, poem and secret code that unlocks a fun play online experience within Beanieland , Ty's virtual world at www.ty.com. As an added bonus, kids and collectors will also be able unlock an exclusive 30^th Birthday experience at McWorld, a McDonald's virtual world at www.happymeal.com. For a limited time, Beanie Babies 2.0 at www.ty.com will include an appearance by Ronald McDonald.

"We are excited and honored to be a part of the McDonald's 30^th Birthday celebration for the Happy Meal. Ty Teenie Beanie Babies 2.0 at McDonalds adds a new level of excitement for the Beanie Babies collection," said Ty Warner. Both the young and the young at heart will enjoy their Teenie Beanie Babies and the added value of playing online in a safe and exciting virtual world at www.ty.com.

The Beanie Babies 2.0 Collection was launched in 2008 and was created in conjunction with its own interactive play-online virtual world. The Beanie Babies 2.0 website offers games, avatars, music and chat to continue the Beanie Babies fun. Many of the same McDonald's Teenie Beanie Babies styles are offered today as traditional Beanie Babies 2.0 at Ty retailers worldwide. Beanie Babies 2.0 are designed to appeal to people of all ages, and have a suggested retail price of $4.99.

Founded in 1986 by Ty Warner, creator of the wildly popular Beanie Babies, Ty is the world leader in the sale of plush toys. In addition to Beanie Babies and Beanie Babies 2.0 , the company's product line includes: Bow Wow Beanies, Pluffies®, Ty Classic®, and Ty Girlz®. The red Ty Heart Logo, recognized around the world, can be found on all Ty products available at finer specialty gift retailers. Visit Ty on the Internet at http://www.ty.com.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local franchisees. For more information on McDonald's visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi enabled McDonald's U.S. restaurants.

for Ty
Tania Lundeen 630-455-7416