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Indivijual Custom Eyewear Designs Eyeglass Frames for Each Individual Face

ABILENE, Texas, July 14 /PRNewswire/ -- In the truest spirit of entrepreneurism, a man from the West Texas city of Abilene has put together a product with roots dating back to the advent of eyeglasses. Indivijual Custom Eyewear believes that every face can be perfectly fitted with eyeglasses that are flattering and functional.

"Our frames are something you can't buy off the shelf," says Randy Barnett, the company's founder. "We conduct comprehensive information gathering that creates a specific profile of each customer, and that profile drives our custom design process. Our client's lifestyle, personality and tastes are key factors. We analyze and measure our client's face, skin tone, hair color and eyes."

Indivijual's designers will then recommend a style and color that fits that particular client. They use high-end Italian plastics that are made from organic materials, making eye frames that are both stylish and eco-friendly. If customers want to submit their own design sketches, Indivijual will work collaboratively to deliver an even more personal product.

The evolution of Indivijual Custom Eyewear began as a personal situation. About 10 years ago, Barnett could not find the signature, classic, horn-rim style eyeglasses he had been wearing for decades and was unwilling to part with.

"That was the experience that got me thinking about making custom eyewear. Why should the fashion whims of a bunch of people I don't know dictate what my eyeglasses look like?" Barnett said.

Growing up in West Texas, Barnett was keenly aware of the famous custom bootmakers in the region who create the best looking and best fitting cowboy boots in the world. He left Abilene for college at Dartmouth, then worked for several years in Manhattan, where he learned to appreciate the distinctive craftsmanship of custom tailors and custom shoemakers.

After researching the eyewear industry, the hunt was on to find tools to craft custom eyewear. Some old-style equipment could be redesigned, but mostly Barnett and his team of engineers and designers had to invent, develop and devise tools to get the job done.

"We take our cues from old-world, European-inspired craftsmanship," Barnett said. "All frames are sculpted to order, based on each person's unique attributes. I'm not aware of any other companies in the world that do what we do to create truly custom eyewear."

Each pair of handcrafted frames costs around $600.00, lenses not included. "You spend more on a business suit or an expensive pair of shoes and only wear them a few times a month. This is something that you put on your face every day," Barnett said. "Nothing else you wear is more a part of your look and your persona than eyeglasses."

Randy Barnett, founder of Indivijual Custom Eyewear in his custom frames:

http://www.ereleases.com/pr/2009-Indivijual.jpg

    Contact:
    Randy Barnett
    325.675.0850
    RandyBarnett@Indivijual.com

http://www.indivijual.com

http://www.reporternews.com/news/2009/apr/27/custom-eyeware/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Indivijual Custom Eyewear