888 Launches 888Safe - Keeping Players Safe Online

888.com online poker and online casino players can use 888Safe to learn more about safe deposits, fair gaming, and data security.

888Safe gives online users the opportunity to access behind the scenes at 888, one of the world's most popular online gaming sites, as the company lays its cards on the table and explains what it is doing to help players feel, and be, safe online.

The Fair Gaming section of the 888Safe site explains how 888 are dedicated to ensuring that their gaming software is fair, and that the people that play on the site are also playing fairly. Put simply, it demonstrates there is no bias at 888.com.

888Responsible reveals how 888 have made it their mission to help players enjoy gambling as a hobby, preventing underage players from gaining access to their products, and helping those who may suffer from addiction.

The SafeDeposits and Data Security sections explain the workings of the 888 payment and account systems, giving users everything they need to ensure they are confident that their payments are being handled in a safe and secure manner, and empowering users to keep their accounts safe.

888.com's Senior Vice President Regions, Itai Pazner said: "At 888.com we believe that entertainment and safety come hand in hand. Our players' welfare has always, and always will, come first."

About 888.com

888.com is the World's No. 1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other. Founded in 1997 - 888.com this year celebrates its 12th anniversary - by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products: 888.com Casino, Bingo and Poker. 888.com's goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust - with every member.

888.com operates under a license granted by the Government ofGibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located inGibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 22 different languages in 176 countries worldwide. A leading force in the gaming industry since 1997, 888.com continually strives to be the No. 1 site. It was a founding member of eCOGRA, an independent standards authority for the industry committed to protecting online players around the world. It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies. 888.com recently announced its first acquisition: the bingo business and assets from Globalcom. 888's bingo brand - 888ladies - has become a brand leader within a very short time, winning awards and delivering a strong community. Further to the new site offerings and following significant technological investment, 888.com has recently embarked into new on-land ventures, partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power www.rileyspoker.com. 888.com has also recently launched mobile, in-flight, and in-hotel casinos where customers can access their favourite games, not only from their computers but also from mobile phones and televisions.

888.com has been named EGaming Awards Online Casino three times in the last four years, and won 2008 Best Online Operator Award, as well as being named Best Online Casino at the UK Gambling Awards, and Best Betting and Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com also landed the 2008 Gambling Online Magazine Top Casino award and its internal magazine, Eight, won the prestigious Most Effective Membership title at the 2008 APA Effectiveness Awards. Offline activity sits side by side the online business, complementing 888.com's position as the leading authority in gaming entertainment. 888.com is the main sponsor of Sevilla FC and sponsors Shane Warne from the world of cricket.

For further information please contact Ed Nicholson on 0207 487 8682 or at ed.nicholson@888holdings.com

SOURCE 888.com

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